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Assistant Manager - Marketing (Customer LifecycleManagement)

V-Mart Retail Ltd.IN

7 days ago

Job description

Salary : Competitive / Paid in Indian Rupee . INR / Annual Recommended Quick Links

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What You Should Know About This Job

Designing, developing, implementing and managing customer Loyalty program. Manage program performance and customer activity reporting to address areas including customer segmentation, program and campaign level impact (return on investment and profitability), customer demographics, and benefits usage recommending reasoned adjustments to the program

Design and manage communications strategy focused on attracting, developing and retaining customers. Developing, executing, and then optimizing a communications strategy to raise customer awareness and comprehension of the programs.

Work closely with marketing analysts to gauge return and profitability of rewards efforts and establish metrics to measure program success

Planning and executing end-to-end CRM process while ensuring benefits to existing customers to increase their brand loyalty

Design and deliver marketing campaigns that are data-driven and segment-focused with accountability for the effectiveness of the campaigns

Manage the ongoing operations and fulfillment processes of the programs and marketing campaigns.

Analyzing customer buying behavior & program statics to measure results and implementing improvements to future strategies

Ensure maximum database collection of customers through various tools. Customer data mining & analytics to ensure repeat sales for the business

Handling activities related to events and promotions. Designing and executing customer feedback mechanism

Formulating program strategy and planning for campaigns to increase customer brand loyalty and effectiveness of the program

Collaborating with various, cross-functional, internal and external groups to deliver meaningful results on time and on budget with limited direction

Experience : 4 to 6 Years

Education : MBA / PG diploma or degree with Marketing.

Key Skills and Attributes :

Detail-oriented, Self-motivated, Good at managing internal & external stakeholders, Strong communicator, Enjoys using Excel and PowerPoint, High attention to detail.

Ability to work in a team environment and work on multiple projects simultaneously.

Knowledge of CRM systems and related technologies.

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Assistant Manager - Marketing (Customer LifecycleManagement) • IN