Brand Growth & Digital Engagement Manager

Company Information :

Founded in 2012, Urban Ladder is a pioneer in quality furniture and home décor in India. Part of Reliance Retail, we offer over 30,000 products and deliver across 5,000+ pin codes. With a strong omni-channel presence and a growing interiors business, we make exceptional design accessible to everyone helping people create homes that truly reflect who they are.

About the role :

We’re looking for a passionate and driven Brand Manager who can think strategically, execute flawlessly, and bridge the worlds of brand and digital. This role calls for someone who understands digital inside out — but wants to go beyond performance metrics to build a brand that truly connects with people. You’ll lead integrated marketing campaigns, manage our digital ecosystem in partnership with agencies, and bring fresh, creative thinking to how Urban Ladder shows up across channels. If you love experimenting, storytelling, and shaping how a brand is perceived in a digital-first world, this role is for you.

Roles and Responsibilities :

• Brand Strategy : Build and execute brand strategies that strengthen Urban Ladder’s identity and drive business impact.
• Campaign Leadership : Lead integrated campaigns — from creative brief to execution and performance analysis ensuring each initiative reflects our brand voice and values.
• Digital Marketing : Partner with digital agencies to plan and optimize campaigns across Meta, Google, and emerging platforms;

explore new channels toexpand reach and engagement.

Desired Skills and Functional Experience :