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Digital Marketing & Content Strategist

Relevate ConsultingChandigarh, Chandigarh, India

15 days ago

Job description

Job Title : Digital Marketing & Content Strategist

Location : Chandigarh, India

Company : Relevate Consulting PTY LTD

About Us :

Relevate Consulting PTY LTD is a tech-driven consulting firm headquartered in Brisbane, Australia. We specialise in delivering innovative solutions that help our clients grow through data-backed marketing, compelling content, and measurable results. We are currently seeking a Digital Marketing & Content Strategist to join our team in Chandigarh, India.

Position Overview :

We are looking for a well-rounded digital marketer who is equal parts strategic thinker and hands-on creator. This role blends digital marketing expertise with content generation and creative execution. The ideal candidate will have a strong grasp of paid advertising (Google Ads, LinkedIn Ads, Meta), full-spectrum SEO (technical, on-page, off-page), and a proven ability to produce or direct engaging digital content, including graphics and copy.

Key Responsibilities :

Develop and implement end-to-end digital marketing strategies to increase visibility, drive qualified traffic, and generate leads.
Plan, execute, and optimise PPC campaigns across Google, LinkedIn, Meta (Facebook & Instagram), and other relevant platforms.
Conduct comprehensive SEO audits and manage technical SEO, keyword research, backlink building, and domain authority improvements.
Create and oversee the production of high-quality content for blogs, landing pages, emails, and social media.
Design or manage the creation of visual content, including social media creatives, ad banners, and infographics.
Collaborate on content calendars and messaging frameworks aligned with broader marketing goals.
Maintain and optimise website UX, content structure, and technical health to support both SEO and conversion goals.
Monitor and report on digital marketing performance using tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs.
Drive CRO initiatives, including A / B testing, landing page optimisation, and behavioural insights.
Keep up to date with trends in content marketing, platform updates, algorithm changes, and new digital tools.

Qualifications :

A bachelor’s degree in Marketing, Digital Media, Design, Communications, or a related field.

Minimum 3 years of experience in digital marketing, including hands-on PPC and SEO.

Experience in planning and producing digital content, including visual assets and copywriting.

Proficiency with design tools such as Canva, Adobe Creative Suite, or equivalent.

Strong understanding of SEO best practices, including technical SEO and link-building tactics.

Practical knowledge of advertising platforms like Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.

Proficient with analytics tools such as Google Analytics, Search Console, SEMrush, Ahrefs, or similar.

Experience with WordPress or other CMS platforms.

Basic knowledge of HTML / CSS for troubleshooting and content formatting.

Strong organisational, time management, and communication skills.

Preferred Qualifications :

Experience working in B2B or consulting environments.

Google Ads or Meta Blueprint certification.

Familiarity with marketing automation tools (e.g. HubSpot, Zoho, Mailchimp).

Video editing or motion graphic skills are a plus.

Benefits :

Competitive salary and benefits package.

Professional growth in a dynamic, international, and tech-driven environment.

A creative and collaborative work culture that values initiative and results.

Four weeks of paid annual leave.

Two weeks of paid sick leave.

Relevate Consulting PTY LTD is committed to creating an inclusive, high-performance workplace. We welcome candidates from all backgrounds who are ready to make a meaningful impact.

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