Job Title : Junior Digital Marketing Executive
Location : Bangalore (In-Office)
Experience : 1 - 3 years
Salary Range : ₹6 - 8 LPA
We’re looking for a hands-on, performance-driven Digital Marketing Executive to join our team and manage paid campaigns across Meta and Google platforms.
Responsibilities :
- Plan, execute, and optimize ad campaigns on Meta (Facebook, Instagram) and Google Ads platforms.
- Monitor performance daily and ensure campaigns are pacing towards goals like ROAS, CPL, and CPA.
- Set up conversion tracking (Meta Pixel, Google Tag Manager, GA4).
- Work with creative and brand teams to guide ad creatives, copies, and audience targeting strategies.
- Maintain weekly reporting and performance dashboards.
- Conduct A / B testing of creatives, audiences, and bidding strategies.
Requirements :
3 years of hands-on experience running paid campaigns on Meta and Google.Strong understanding of performance metrics and attribution models.Familiarity with e-commerce marketing and customer journeys is a plus.Proficiency in Google Analytics, Meta Ads Manager, and Excel.Ability to think analytically and make quick performance-driven decisions.Bachelor’s degree in marketing, business, or related field.How to Apply : Please send your resume to talent@houseofzelena.com along with your work samples / relevant details .