Senior Copywriter

Job Description

Job Title : Senior Copywriter

Work Timings : 10 : 15 am - 7 : 15 pm

Working Days : Monday - Friday (1st and 3rd Saturdays are working; 2nd, 4th & 5th Saturdays are off)

Location : Lower Parel, Mumbai (5 minutes from Railway Station)

Reports to : Brand Manager

Work Mode : 100% Work from Office

Age Criteria : Upto 30 years

Why IIDE :

At IIDE, we are committed to fostering a supportive and innovative work environment that encourages professional growth and meaningful contributions. As a leader in digital education, we offer competitive salaries and ample opportunities for career advancement. Join us and be a part of a forward-thinking team shaping the future of brand communication.

About the Role :

As the Senior Copywriter at Lower Parel, Mumbai, you will spearhead our storytelling efforts, crafting impactful content that resonates with our audience. You will play a vital role in maintaining the brand’s voice and collaborating with teams to create compelling campaigns across various platforms.

What You'll Do :

Content Creation and Strategy :

Develop engaging, brand-aligned copy for social media, websites, email campaigns, and ads.

Write copy for offline branding materials such as brochures, collaterals, posters, and banners.

Collaboration and Campaign Execution :

Collaborate with design and marketing teams to conceptualize and execute creative campaigns.

Ensure content aligns with brand guidelines and resonates with target audiences.

Research and Analysis :

Conduct research to ensure content relevance, accuracy, and impact.

Analyze campaign performance and optimize content strategies for better engagement.

Requirements

Must-Have :

Experience : 2–4 years of copywriting experience, preferably in an agency setting working across multiple brands.

Technical Skills : Strong command of English with exceptional storytelling and content creation abilities.

Industry Knowledge : Familiarity with digital marketing trends and social media platforms.

Attention to Detail : Ability to simplify complex ideas into clear, engaging messages.

Team Collaboration : Proven experience working collaboratively with cross-functional teams.

Should Have :

Project Management : Ability to handle multiple projects, meet deadlines, and thrive under pressure.

Creative Strategy : Experience in crafting content strategies tailored to different platforms.

Brand Development : Experience maintaining and enhancing a brand's tone of voice.

Nice to Have :

Performance Optimization : Understanding of analyzing and improving content performance metrics.

Innovation : Ability to introduce fresh, creative ideas for campaigns and content.

Adaptability : Capacity to adjust to dynamic environments and changing priorities.

If you’re a creative thinker with a passion for storytelling and brand communication, we’d love to hear from you. Apply today to be part of our journey to redefine the future of digital education.

Requirements

Qualifications : While formal education and qualifications are important, we care mainly about your attitude, your work ethic, your desire to learn, and your ability to fit into our existing team culture! Fair knowledge of Digital Marketing tools and proficiency in Google Sheets and G-studio. Strong analytical, written communication and research skills and the ability to gather and interpret data to drive decision making. Ability to work independently and in a team environment. You must be incredibly organized and process-driven with a strong eye for detail. Someone who defaults to believing all problems are solvable and is resourceful enough to find a solution using their initiative.