Zonal Manager - Marketing Activation For a leading OEM

Roles and Responsibilities

Job Purpose Statement

Devise and execute cost-effective zonal / area office level marketing strategies based on market, segment and product needs and understand local market dynamics in order to support the achievement of sales targets. Build awareness / preference amongst customers.

Key Responsibilities

1. Plan and execute a monthly ‘Above the Line’ (ATL) marketing plan to aid the sales team to achieve their monthly retail target

Market research- Knowing the customer

Market study – Trends / Sales promotions

DGP (Dealer group promotion) budget evaluation

Marketing Channels available

Best fit marketing plan

2. Plan and assist to execute tactical ‘Below the Line’(BTL) plan in coordination with area offices and look for opportunities including business alliances to create buzz on the ground to help sales team to get enquiries

Concept brainstorming

Agency selection

Support in building product strategies and communication of the same

3. Manage and monitor various agencies (Media, Media buy-in, creative, event management) to create, assist, execute and monitor various marketing elements and campaigns effectively and diligently

Coordinate with HO brands team

Timely DGP Claim Settlement

Maintain healthy PR

Create / Edit / Suggest visuals for branding

4. Supporting GTM of new products

Smooth launch at channel partners

Monitor initial product performance for days

5. Monitor impact of various ATL and BTL initiatives to understand market response and take timely actions