Social Media Specialist

Key Responsibilities :

• Plan, create, and publish 3–5 posts per week across Instagram, , Facebook, and Pinterest
• Develop and edit short-form videos and Reels using trending audio, captions, and effects
• Design engaging and visually appealing content using Canva or similar tools
• Write compelling captions, calls-to-action, and social-first copy
• Monitor and respond to comments, DMs, and mentions to build community and foster engagement
• Proactively engage with followers, target audience accounts, and relevant hashtags
• Create and maintain a content calendar aligned with brand goals and campaigns
• Develop and execute growth strategies tailored to each platform
• Track and report on key performance metrics (reach, engagement, follower growth, etc.)
• Draft and send regular newsletters and promotional emails using Mailchimp, Flodesk, or similar tools
• Stay updated on social media trends, platform updates, and emerging best practices

Required Skills & Qualifications :

Familiarity with email marketing platforms (Mailchimp, Flodesk, etc.)

Shift-US shift

Salary- 4-4.2LPA