Brand Activation Manager

Position : Marketing Activation Executive / Manager

Department : Marketing / Brand / Communications

Reporting To : (Marketing Manager / Head – Marketing)

Key Responsibilities

• Plan, coordinate, and execute on-ground and digital marketing activation campaigns aligned with brand and business goals
• Conceptualize and manage BTL / ATL / TTL activations , including events, mall activations, site activations, roadshows and corporate engagements
• Coordinate with internal teams (sales, CRM, branding, procurement) and external partners (agencies, vendors, printers, performers)
• Oversee end-to-end execution of marketing activities — from planning to implementation and reporting
• Track campaign performance and share activation reports and recommendations
• Manage budgets, POs, and vendor negotiations to ensure cost-effective execution
• Ensure all brand communication follows brand guidelines
• Support product launches, festive campaigns, and community initiatives

Skills & Competencies

Qualification & Experience

KPIs

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