Digital Marketing Specialist - Funnel Segment

Location : Remote

Experience : 3-5 years

Title : Digital Marketing Funnel Specialist

We are seeking an experienced and results-driven Digital Marketing Funnel Specialist to develop, implement, and optimize high-converting sales funnels with a strong focus on performance marketing. The ideal candidate will have hands-on expertise with ClickBank, ClickFunnels, and Vidalytics.

You will be responsible for managing the entire funnel lifecycle from strategy and design to implementation, testing, and optimization across a range of digital products and offers, especially in the affiliate and direct-to-consumer (DTC) space.

Key Responsibilities :

• Design, build, and optimize end-to-end sales funnels using ClickFunnels 2.0 for digital and affiliate products.
• Strategically architect high-converting landing pages, opt-in pages, sales pages, order forms, upsell / downsell sequences, thank-you pages, and membership areas using ClickFunnels.
• Customize funnel flows to match the customer journey for various offers, using segmentation logic and conditional paths.
• Ensure all funnel assets are mobile-optimized and meet performance standards for load time and responsiveness.
• Manage product setup and sales integration on ClickBank, including order forms, upsells, affiliate resources, and compliance requirements.
• Set up digital products, subscription offers, and upsell flows within ClickBanks platform, ensuring full integration with ClickFunnels.
• Utilize Vidalytics to embed and configure Vidalytics video players on landing and sales pages, including autoplay, timed call-to-actions, overlays, and smart video logic, mobile vs. desktop adjustments.
• Collaborate with the stakeholders to ensure all funnel components are aligned and high converting.
• Analyze funnel metrics, identify drop-off points, and implement data-driven improvements.
• Monitor and optimize customer journey touchpoints (email sequences, retargeting, exit pops, etc.).
• Stay updated with platform changes, affiliate marketing trends, and performance optimization Masters or Bachelors in any related field.

ref : iimjobs.com)