Category Manager

Category Manager : Creating value in connecting with Consumer.

Purpose of the Role :

This category is your asset and like any other, it will grow if it is managed well You have to be conscious keeper of the category with it has to be managed with internal stake holders, represent every time in a coherent manner and positioning while representing to external stakeholder Along with it the key is to ensure profitable growth of the category to remain sustainable

Core of the Role :

The development and execution of marketing strategies for the category, driving brand equity, market share and profitability with best optimizing the available resources Act as the BRAND custodian, managing both Product development and Communications through the lifecycle of the Product As a voice of consumer, identifying customer requirements through formal and informal researches Developing the Design & Product brief Configuring the right mix of - Features, USPs, Variants, Pricing - to launch the right product at the right time!

Devising the Go-to-Market strategy and aligning various sales / network functions to prep for the launch Evolving the Communication Campaign for the Brand with the advertising agency partners and planning / conceptualizing the Product Launch event for maximum awareness, for maximum reach, with efficient budget utilization The core does not get completed with of full digital presence. Its basically everything that we learn in marketing specialization AI , ChatGPT, advanced analytic and consumer experience will subsequently get added, it wasn’t there when you studied marketing

Job Responsibility : strictly by the book

Thinking : Marketing strategy formulation and implementation :

• Develop marketing strategies for specific product category
• Drive execution of approved strategies to achieve brand KPIs, brand NPS and volume targets
• Being the Voice of Customer for product development inputs to the Product team (as Marketing SPOC) and workout the right content for maintaining the edge of the product in the market

Thinking in action : Product Strategy and Management :

Action taken to the with consumer : Brand Management :

Creating value : Financial Management :

Stakeholder Profiles & Nature of Interactions :

Internal :

External :

Basic requirement :

Key Competencies / Skills :

Candidate to bring expertise, high energy and drive to build and grow the business in a highly competitive environment