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Influencer Marketing Specialist

TalentGumDelhi, India, India

12 days ago

Job description

About the Company -

TalentGum is a leading e-learning platform launched in 2021 that aspires to transform the scope of extra-curricular education globally by encouraging the all-round development of children. The platform offers a multitude of expert-curated live, online courses such as dance, music, public speaking, art, and chess that are taught by subject-matter experts. These courses are specially designed to maximize the learning of children in the age group of 4 to 14. TalentGum is trusted by 1 lakh+ happy registered users across 70+ countries.

Description :

We’re seeking a resourceful and relationship-driven Influencer Marketing Executive to help us build TalentGum’s creator network. You’ll lead influencer campaigns end-to-end — from scouting and negotiating to creative collaboration and performance review — while also supporting broader branding initiatives.

Key Responsibilities

Identify, vet, and manage influencer partners in parenting, education, and lifestyle niches.
Coordinate campaigns : briefings, contracts, content reviews, and reporting.
Collaborate with creators to develop reel-first, authentic content aligned with brand goals.
Write influencer briefs and messaging while ensuring brand alignment.
Repurpose influencer content across paid media, socials, and landing pages.
Support core brand and marketing deliverables : ad copy, sales decks, and collaterals.
Use AI tools to streamline creator outreach, research, and workflow.
Stay ahead of content trends, influencer strategies, and digital brand activations.

Requirements :

2–4 years of experience in influencer marketing, creator management, or digital partnerships.

Proven experience in leveraging influencer marketing to drive measurable brand impact — such as growing 10K–20K+ followers or generating 50K–100K content views within a 3–6 month campaign window.

Strong interpersonal and coordination skills.

Excellent copywriting and content evaluation ability.

Awareness of digital branding, performance funnels, and audience personas.

Experience using CRM tools, influencer platforms, or AI-based outreach solutions.

Agency experience is a plus — especially from influencer, social, or content-focused teams.

Why Join Us?

Work on a mission-driven product that impacts young learners.

Collaborative, open, and inclusive team culture.

Opportunity to grow with a high-paced startup.

Competitive compensation and learning opportunities

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