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Influencer Marketing Specialist

Influencer Marketing Specialist

TalentGumDelhi, India, India
12 days ago
Job description

About the Company -

TalentGum is a leading e-learning platform launched in 2021 that aspires to transform the scope of extra-curricular education globally by encouraging the all-round development of children. The platform offers a multitude of expert-curated live, online courses such as dance, music, public speaking, art, and chess that are taught by subject-matter experts. These courses are specially designed to maximize the learning of children in the age group of 4 to 14. TalentGum is trusted by 1 lakh+ happy registered users across 70+ countries.

Description :

We’re seeking a resourceful and relationship-driven Influencer Marketing Executive to help us build TalentGum’s creator network. You’ll lead influencer campaigns end-to-end — from scouting and negotiating to creative collaboration and performance review — while also supporting broader branding initiatives.

Key Responsibilities

  • Identify, vet, and manage influencer partners in parenting, education, and lifestyle niches.
  • Coordinate campaigns : briefings, contracts, content reviews, and reporting.
  • Collaborate with creators to develop reel-first, authentic content aligned with brand goals.
  • Write influencer briefs and messaging while ensuring brand alignment.
  • Repurpose influencer content across paid media, socials, and landing pages.
  • Support core brand and marketing deliverables : ad copy, sales decks, and collaterals.
  • Use AI tools to streamline creator outreach, research, and workflow.
  • Stay ahead of content trends, influencer strategies, and digital brand activations.

Requirements :

  • 2–4 years of experience in influencer marketing, creator management, or digital partnerships.
  • Proven experience in leveraging influencer marketing to drive measurable brand impact — such as growing 10K–20K+ followers or generating 50K–100K content views within a 3–6 month campaign window.
  • Strong interpersonal and coordination skills.
  • Excellent copywriting and content evaluation ability.
  • Awareness of digital branding, performance funnels, and audience personas.
  • Experience using CRM tools, influencer platforms, or AI-based outreach solutions.
  • Agency experience is a plus — especially from influencer, social, or content-focused teams.
  • Why Join Us?

  • Work on a mission-driven product that impacts young learners.
  • Collaborative, open, and inclusive team culture.
  • Opportunity to grow with a high-paced startup.
  • Competitive compensation and learning opportunities
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