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BirdAI - Specialist - Account Based Marketing

BirdAI - Specialist - Account Based Marketing

BirdeyeGurgaon, India
4 days ago
Job description

Specialist - Account Based Marketing

Key Responsibilities :

ABM Program Execution :

  • Support overall ABM orchestration to align with go-to-market objectives.
  • Develop and optimize full-funnel audience segmentation for ToFU, MoFU, and BoFU stages, enabling better budget allocation and stage-specific messaging.

Personalization and Content Development :

  • Create and optimize vertical-specific landing pages, marketing emails, and ad copy.
  • Tailor messaging to resonate with industry-specific personas and accounts.

    • Email Marketing :

  • Build vertical-specific email programs in Marketo for top-performing industries.
  • Develop trigger-based email programs using signal and activity insights.

    • Display and Social Advertising :

  • Optimize display ad and LinkedIn ad performance, focusing on CTR and CVR improvements.

    • Sales Collaboration :

  • Analyze account engagement data and buying signals to generate actionable insights for sales teams.
  • Track and validate sales follow-up on high-priority accounts to ensure timely engagement and sustained program momentum.

    • Reporting and Optimization :

  • Continuously monitor and refine ABM campaign performance, sharing insights to enhance ROI and 3+ years of experience in ABM, demand generation, or digital marketing, ideally in B2B SaaS or technology sectors.

    • Skills :

  • Proficiency in marketing automation tools (e.g., Marketo) and CRM platforms (e.g., Salesforce) and ABM orchestration tools (e.g., DemandBase)
  • Strong understanding of ABM principles, full-funnel marketing, and persona-based messaging.
  • Analytical mindset with the ability to synthesize data into actionable insights.
  • Hands-on experience in executing display ads, LinkedIn ads, and email Results-driven, detail-oriented, and highly organized.
  • Excellent collaboration skills to work across marketing, sales, and demand generation teams.
  • Adaptable and innovative in solving challenges within a fast-paced environment

    • ref : iimjobs.com)

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