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Media Buyer (Adtech)
CollegeduniaGurugram, Haryana, India12 days ago
Job description2+ years of experience in CPL performance marketing , ad tech, and media buying. Proven expertise in media buying across international markets (USA, UK, etc.), with a strong focus on CPL campaigns. Hands-on experience with platforms like Meta Ads , BIGO , Taboola , Outbrain , and other native / display traffic sources. Skilled in campaign setup, optimization , and achieving performance targets (CPL, ROI, lead quality). Experience managing relationships with both advertisers (agencies & direct clients) and supply-side partners (publishers, networks). Proficient in analytics and tracking tools such as Google Analytics , Voluum , and similar platforms for performance monitoring and reporting.
What do we need from your end?
- Plan, execute, and optimize international CPL (Cost-Per-Lead) campaigns across platforms such as Meta, BIGO, Taboola, and others.
- Manage multi-channel media buying to achieve performance goals (CPL, ROI, and lead volume).
- Build and nurture relationships with advertisers , agencies, publishers, and traffic networks.
- Oversee daily campaign performance; adjust targeting , bids , and creatives to maximize results.
- Ensure lead quality and compliance with GDPR , CCPA , and platform-specific policies.
- Collaborate with internal teams for landing page optimization, ad creatives, and tracking integrations.
- Stay on top of industry trends , platform algorithm changes, and competitor strategies.
- Analyze data and generate insightful performance reports to inform decision-making.
- Support forecasting , budgeting , and overall strategy planning for lead generation efforts.
Requirements
Location : Gurgaon
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Buyer • Gurugram, Haryana, India