Digital Analyst

Job description

As the Digital Analyst you are responsible for contributing to the enterprise approach to digital analytics You will deliver insight that supports decisionmaking and the design of personalised and engaging experiences for members and customers Key to this role will be advising marketing and business development in the definition and implementation of measurement strategies delivering relevant frequent crosschannel performance reports with meaningful actionable insights

Working with the Digital Marketing Team and key stakeholders across the wider business you will drive datadriven decision making by analysing how prospective and existing B2B and B2C customers interact across our touchpoints to recommend performance improvement opportunities across the business You will use your expertise in Adobe Analytics to derive key insights that optimise digital experiences As a digital analyst in the organisation you will be responsible for keeping abreast of industry trends and leading best practice in this area

About You

You will come to us with indepth knowledge of the Adobe suite of products including bringing your expertise with Adobe Analytics and hands on experience leveraging these tools to drive actionable insights and enhance marketing strategies If this sounds like you read on

You will also come with

• Handson experience in implementing Adobe Analytics tracking code across digital properties configuring custom variables events eVars props to track key metrics and user interactions
• Expertise in Digital Analytics with a strong portfolio showcasing successful data analysis and optimisation projects that have driven digital marketing performance and ROI
• Proficiency in manipulating and transforming raw data from Adobe Analytics with SQL to be used for analytics and visualisation in Power BI
• Collaborative mindset with the ability to work closely with crossfunctional teams including Marketing Journey Analytics IT UXUI designers and content creators
• Experience in developing and maintaining Adobe and Power BI dashboards and reports to provide stakeholders with realtime insights into digital performance metrics KPIs and trends
• Strong understanding of channel attribution models and experience refining them to ensure accurate attribution of conversions optimising marketing spend and improving campaign strategies
• Strong analytical skills with the ability to identify opportunities for optimisation and improvement based on insights and drive datacentric decisionmaking processes
• Experience in conducting AB testing and multivariate testing to evaluate the effectiveness of digital initiatives and make datadriven recommendations for optimisation
• Experience working with omnichannel marketing and CX analytics
• Strong business acumen and ability to communicate insights to stakeholders so they are well understood and will drive action from insight
• Continuous learning orientation staying informed about industry trends best practices and emerging technologies in digital analytics to recommend innovative solutions and enhance digital capabilities

And theres more

Skills Required

Adobe Analytics, Data Analysis, Microsoft Dynamics, Javascript, Digital Marketing, Html, Sql, Crm, Python, Performance Improvement