Salesforce Marketing Cloud Developer

Job Description for Salesforce Marketing Cloud Developer :

• 4-6+ years of experience working with clients delivering marketing campaign solutions using Salesforce Marketing Cloud.
• Software development background experienced with development languages and frameworks e.g HTML, CSS, SQL and JavaScript.
• Strong knowledge of the Salesforce platform and it's data model
• Strong knowledge of Ampscript, text and HTML emails, landing pages, SMS and MMS messages, and push notifications from Mobile Push.
• Proven working experience using various marketing cloud components : Cloud Pages, Email Studio Social Studio, Advertising Studio, Web Studio, Journey Builder, Audience Builder and Content Builder.
• Knowledge of Marketing Cloud Best Practices
• Understanding business requirements, creating specifications, designing marketing journeys and email templates, developing campaigns and managing end to end delivery.
• Create and manage SFMC Cloud Pages and use audience builder data in journeys
• Design, develop and debug custom solutions
• Define segmentation criteria for batch and trigger emails / SMS campaigns and conduct A / B testing.
• Create data extensions using SQL scripts by analyzing the campaign requirements.
• Provide ROI details to various stake holders.
• Participate in day-to-day business as usual activities, including but not limited to campaign improvements, bug fixes, data analysis and reporting.

Education :

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