Roles and Responsibilities
As the Digital Analytics Manager, you will be responsible for delivering actionable insights and analysis,
through the use of SQL, Adobe Analytics & Google Analytics, across the whole digital capability,
driving decision-making through the power of data and insights
In this key role, you’ll be helping us to deliver a best-in-class digital experience
You’ll be developing new insights from the digital estate using a range of digital analytics tools to
drive increased engagement and improved customer experience
This is an opportunity to strategically partner with the Digital business as a trusted adviser, using
data to drive effortless digital customer experiencesCollaborate with stakeholders and technical teams to define
the customer engagement data vision and strategy,
overseeing the roadmap and delivery of data products.
Establish data requirements for personalisation and reporting
Providing the business with support to help it deliver on its
ambition of ultra-personalised customer experiences
Providing consultancy on strategies to reduce customer
friction and improve funnel conversion rates across digital
channels
Produce campaign tracking, post-campaign performance and
audience insights
Contributing to formal training to support to stakeholders, with
the aim of enabling self-service of analytical tools
Ensure appropriate product tagging to support measurement,
applying attribution tracking to monitor performance of
marketing and acquisition campaigns.Experience as a Digital Analytics Manager, defining and delivering data solutions that deliver multi-
channel measurement, attribution, and advanced analytics
Worked in a Customer Experience / Marketing environment
Knowledge of Adobe Analytics, Adobe Target, Google Analytics and data visualisation tools (Tableau,
Power BI, MicroStrategy or similar).Relevant Experience 4-7 Years
Technical Skills / Knowledge
We’ll look to you to bring hands on experience
with digital analytic tools and platforms. You’ll
also need relevant digital analytics experience,
either agency or client side, with a proven track
record of delivering improvements to digital
customer experience through leveraging data
and insights.
Web analytics experience, ideally using
Adobe Analytics or a similar tool such as
Google Analytics
Experience in supporting optimisation
campaigns and creating personalised
experience
Experience utilising a data management
platform to optimise performance media
spend
A basic understanding of web technologies
such as HTML, JavaScript or CSS and up to
date digital industry knowledge and best
practice
The ability to interpret business requirements,
with strong stakeholder and project
management skills
Behavioural Skills
Strong communication skills, including the
ability to influence business decisions and
stakeholders with the use of insight
Strong team player
Proactive
Bias for Action
Digital Manager • Gurugram, IN