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Digital Marketing Manager

Digital Marketing Manager

IMS GroupAhmedabad, Gujarat, India
12 days ago
Job description

Company Name : IMS Group - Interactive Manpower Solutions Pvt Ltd.

Job Title : Digital Marketing Assistant Manager / Manager

Location : Ahmedabad

Department : Marketing

Experience : 4+ years

Shift Timing : UK Shift - 12 : 30 PM to 09 : 30 PM

About Company : IMS People is an Offshore Recruitment Services company. We help staffing firms globally with our extensive range of tailored services. From recruitment & administrative services to accounting support, property preservation services and bespoke one-off creative solutions, we empower our clients to gain a commercial advantage in their marketplaces. We partner with over 150 different staffing brands across the UK, Europe, Australia, North America, New Zealand, Middle East, and Africa. Our support helps them to efficiently increase their fill rates, strengthen customer loyalty, lower internal costs, and enhance profitability. Our dedication to excellence is shared by our team of over 3000+ employees, who operate 24 / 7 to deliver an exceptional service for your business. We explore new ideas and generate long-term solutions for our clients. As a part of our commitment to deliver at the highest quality, we closely adhere to, and constantly monitor, changes in regulatory control to ensure our services meet the latest legal requirements worldwide. IMS People is a GDPR compliant and ISO 9001 : 2015, ISMS ISO / IEC 27001 : 2013 and Cyber Essentials certified organization. We are a part of the highly regarded Empresaria Group plc UK that operates in more than 19 countries with over 100 offices and listed on the London stock exchange. ( https : / / imsplgroup.com /

About the Role :

We’re seeking a smart, data-savvy Digital Marketing Assistant Manager with a knack for SEO, branding, vendor coordination, and event marketing. If you're someone who bridges creativity with analytics and knows how to manage campaigns, vendors, and conferences — while keeping SEO at the heart of it — we’d love to meet you.

Key Responsibilities :

  • Develop and create 360 Content Strategy calendar with a strong focus on SEO performance and brand visibility.
  • Plan and oversee digital strategies across paid media, email, social media, and web with a data-driven mindset.
  • Work closely with vendors, agencies, and partners — from creative execution to media buying and deliverables.
  • Coordinate branding efforts including digital presence, collateral, and event branding.
  • Support the planning and execution of webinars, trade shows, and conferences, managing logistics and promotions.
  • Track KPIs using tools like Google Analytics, Data Studio, and CRM systems; generate actionable reports.
  • Collaborate with content, design, and web teams to ensure cohesive brand messaging and SEO alignment.
  • Stay current with digital marketing trends, SEO updates, AI integrations, and competitor activity.

Skills & Qualifications :

  • Strong grasp of Google Ads, Analytics, SEO tools (Ahrefs, SEMrush), and marketing automation tools like Zoho, Zapier etc.
  • Ability to manage multiple brands, vendors, contracts, and external partners.
  • Must have Excellent communication, project management, and leadership skills.
  • Tech-savvy and analytical, with a hands-on approach to experimentation and learning.
  • Preferably with Experience with B2B marketing, international events, or SaaS products.
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    Digital Marketing Manager • Ahmedabad, Gujarat, India

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