Digital Growth Lead

Job Summary :

We are looking for a dynamic Growth Manager to drive audience engagement, platform reach, and revenue growth across OTT, micro drama, and vertical series content. The ideal candidate will lead data-driven growth strategies and work closely with marketing and content teams to maximize performance and user acquisition.

This is a full-time on-site role based in Chennai for a Growth Manager.

Key Responsibilities :

• Develop and execute growth strategies aimed at expanding audience reach, user acquisition, engagement, and retention.
• Analyze performance metrics, audience behavior, and content trends to identify opportunities for growth across OTT and digital content platforms.
• Collaborate with marketing, product, and content teams to optimize campaigns, promotional activities, and distribution strategies.
• Plan and manage experiments, A / B tests, and data-led initiatives to drive measurable improvements.
• Monitor KPIs, generate insights, and provide actionable recommendations to senior management.
• Drive revenue growth through innovative strategies for AVOD, SVOD, and other digital monetization models.
• Stay updated on industry trends, competitor strategies, and best practices in digital growth.

Requirements :

Key Skills & Competencies (Preferred) :