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Senior Account Manager - TV / AV

Senior Account Manager - TV / AV

DENTSUINDIA
30+ days ago
Job description

Job Summary

The Client Services Planner will be responsible for managing, executing all the orders in broadcasting platforms and transmitting to stations. This role requires a deep understanding of the advertising ecosystem, Linear TV, Broadcasting side, Streaming platforms, OTTs, CTV and data management platforms. The ideal candidate will possess strong analytical skills, technical proficiency, and a keen eye for detail to ensure campaigns run smoothly and efficiently.

Key Responsibilities :

Client Service Planning :

The Client Sales Planner (CSP) is responsible for assisting the sellers (CSMs / CSEs) in their sales efforts, by processing and maintaining the television commercial airtime schedules.

  • The Client Sales Planner assists with a wide range of sales-related functions including direct contact with client stations and media buyers and / or media buyers at the advertising agencies.

Responsibilities include, but are not limited to :

  • Accurately input and transmit sales orders to client television stations.
  • Process and maintain revisions to sales orders.
  • Inform agency media buyers of program changes and outstanding pre-empts.
  • Ensure all orders are confirmed in a timely manner and Darwin (Broadcast Booking System) accurately reflects order status.
  • Process weekly Pre-Log / Post-Log requests from agencies.
  • Approve Agency Accepted manual Makegoods and transmit to the station.
  • Transmit Rep Pending Makegoods to Agency.
  • Pull posts and negotiate Under-Delivery (UD) weight.
  • Collaborate with stations to build and negotiate Makegoods offers.
  • Money tracking for Cash in Advance orders.
  • Analyze TV ratings data (Nielsen and comScore).
  • Update Darwin to ensure programs are accurate.
  • Requirements :

  • 3 years experience in a TV Linear / Broadcasting.
  • Proficiency with major broadcasting platforms like DARWIN, MediaOcean, Prisma.
  • Experience working with budgets, understanding of pacing, and the ability to make necessary adjustments as required.
  • Demonstrates exceptional attention to detail, ensuring accuracy and precision in all tasks and deliverables and ensuring timely and successful completion.
  • Capable of seamlessly transitioning between different tools and systems, ensuring efficient and effective campaign management.
  • Maintains a proactive approach to staying on top of everything within the process to support evolving client needs.
  • Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills, are required.
  • Experience in an analytical, results-oriented environment with external customer interaction.
  • Additional Information :

  • Works as a member of the team and cross-functional teams.
  • Ability to lead / own internal & vendor meetings and communication.
  • Have an aptitude for basic mathematical concepts.
  • Possess excellent verbal and written communication skills.
  • Ability to prioritize tasks and meet all deadlines while producing quality.
  • Ability to aggregate and communicate data to support recommendations.
  • Ability to follow through on assigned tasks with minimal supervision.
  • Passion and curiosity for media, brands & digital activation.
  • Flexible to work across different time zones / shifts (including night shift).
  • Location : Chennai

    Brand : Paragon

    Time Type : Full time

    Contract Type : Permanent

    Locations : DGS India - Chennai - Anna Nagar Tyche Towers

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    Senior Account Manager • INDIA