Digital Marketing Analyst - Digital Agency

ALM is a dynamic digital agency committed to delivering innovative marketing solutions that drive results for our clients. We combine creativity with data-driven strategies to help businesses thrive in the digital landscape. We are seeking a strategic-minded Digital Marketing Coordinator to join our growing team. This role is perfect for an analytical marketing professional who excels at research, strategy development, and data analysis in a fast-paced agency environment. You'll be responsible for developing comprehensive digital marketing strategies and conducting in-depth market research to inform client campaigns.

You will be working remotely and reporting remotely into the corporate office in Toronto, Canada.

Key Responsibilities

Digital Strategy Development

• Conduct comprehensive market research and competitive analysis to inform digital marketing strategies
• Develop data-driven digital marketing strategies that align with client business objectives
• Create detailed buyer personas through research and data analysis
• Perform market segmentation analysis and identify target audience opportunities
• Develop customer journey mapping and conversion funnel optimization strategies

Research & Analysis

Campaign Optimization

Data Analysis & Insights

Strategic Planning

Education & Experience

Technical Skills