Google Ads Manager / Specialist

Google Ads Manager / Specialist Estée Lauder Company

Part-time

• Remote

Position Snapshot Estée Lauder Company is looking for a Google Ads Manager / Specialist who can build, refine and optimise paid search strategies that elevate brand visibility while delivering measurable returns.

The role is designed for a professional who understands how to balance precision bidding, strategic messaging and performance insights in a competitive digital environment.

What You Will Shape Instead of executing isolated tasks, you will shape three essential elements of paid search success :

Strategic control of Google Ads ecosystems

Continuous improvement based on behavioural and performance data

A sustainable, scalable ads structure aligned with brand goals

Your work will influence how the brand reaches intent-driven users and how efficiently campaigns convert that intent into action.

Core Practice Areas 1. Campaign Architecture Build structured campaigns with clear thematic relevance

Maintain logical keyword groupings, match types and bidding models

Adapt structure as markets shift and competition evolves

2. Performance Refinement Optimise bids, placements, ad copy and landing page alignment

Identify inefficiencies early and take corrective action

Evaluate audience signals and apply precision targeting

3. Analytical Judgement Interpret search data, cost patterns and conversion behaviour

Recommend direction based on evidence, not intuition

Present findings in a concise, business-friendly format

4. Collaboration & Integration Coordinate with creative, content, analytics and brand teams

Ensure messaging across campaigns remains consistent with Estée Lauder’s identity

Align ads strategy with broader marketing priorities

Indicators of Excellence We assess candidates through capability signals, not strict requirements :

Experience managing Google Ads in performance-driven environments

Strong understanding of search intent, bidding mechanics and optimisation cycles

Ability to spot meaningful patterns in data and act decisively

Clear communication—structured, precise and calm under shifting conditions

Familiarity with skincare, beauty, luxury, or retail sectors is a plus

Reliable self-management in a remote, part-time framework

Working Rhythm Part-time , with focus on impactful output rather than hours logged

Remote , offering autonomy to plan and execute your workflow

Regular syncs with brand, digital and performance teams

Culture built on clarity, accountability and ongoing refinement