Social Media Manager

Company Description

MSM Coretech Innovations leverages cutting-edge web and mobile technologies to provide tailored digital solutions that help businesses grow and succeed. With over six years of industry experience and a team of 50+ skilled professionals, we have a global presence, supporting clients across the UK, US, Australia, Europe, UAE, and India. Known for delivering innovative and cost-effective web and mobile app solutions, we combine quality engineering with the benefits of offshore delivery to drive efficiency and scalability. Having successfully delivered 250+ projects across various industries, we prioritize long-term partnerships with our clients, focusing on reliability, innovation, and trust.

Key Responsibilities

Develop, implement, and manage social media strategies for brand awareness and lead generation.

Create engaging content (posts, reels, stories, videos, captions) aligned with brand tone.

Handle daily posting, scheduling, and campaign execution across Instagram, Facebook, LinkedIn, YouTube, and Twitter.

Conduct competitor analysis and follow industry trends to improve content quality.

Monitor social media metrics and prepare weekly / monthly performance reports.

Engage with audiences — replying to comments, messages, and queries promptly.

Collaborate with design, marketing, and SEO teams to align content with ongoing campaigns.

Plan and execute paid social media campaigns (Facebook Ads / Instagram Ads).

Work on growth strategies such as influencer collaborations, hashtag strategies, and community engagement.

Required Skills & Qualifications

Proven experience in Social Media Management or Digital Marketing.

Strong understanding of social media platforms, algorithms, and trending formats.

Good knowledge of tools like Canva, Meta Business Suite, Buffer, Hootsuite, etc.

Excellent communication, creative writing, and storytelling skills.

Basic understanding of paid ads, analytics, and performance optimization.

Ability to generate ideas and think creatively for brand campaigns.

Preferred (Good to Have)

Knowledge of video editing tools (CapCut, Premiere Pro).

Experience with influencer marketing.

Understanding of SEO and digital marketing fundamentals.

Salary

As per industry standards / based on skills and experience.