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Senior B2B Digital Marketing Specialist

PrognovaCoimbatore, Tamil Nadu, India

24 days ago

Job description

Job Title : Senior B2B Digital Marketing Specialist / Manager

Location : Coimbatore Tamil Nadu (Onsite Only)

Job Type : Full-time Permanent

Salary : Up to 8 LPA

Notice Period : Candidates with up to 45 days notice only

Job Overview :

Our client a growing engineering and digital solutions company is seeking an experienced Senior B2B Digital Marketing Specialist / Manager to drive strategic marketing initiatives targeted at international mid-market and enterprise clients . If you have deep expertise in Account-Based Marketing (ABM) SEO and LinkedIn campaign execution and are ready to make a real impact this is the role for you.

Note : B2B digital marketing experience is mandatory . Please do not apply without relevant ABM and B2B marketing expertise.

Key Responsibilities : 1. Strategy & Planning

Develop ABM-led marketing strategies and execution plans
Build SEO roadmaps and LinkedIn content calendars
Define ICPs personas target accounts and keyword sets

2. Campaign Execution

Run ABM campaigns via LinkedIn email webinars retargeting

Execute SEO strategies : on-page off-page and technical SEO

Optimize campaign performance based on data and KPIs

3. LinkedIn Marketing

Manage organic paid strategies (LinkedIn Ads InMail Sponsored Content)

Leverage polls videos carousels for engagement and lead gen

Lead thought leadership employee advocacy campaigns

4. Content & Collateral

Guide creation of high-converting SEO LinkedIn content

Deliver case studies landing pages infographics blog posts

5. Lead Management & Nurturing

Build lead scoring models and automation workflows (HubSpot / Marketo)

Coordinate with Sales for lead handoff SLAs MQL / SQL definitions

6. Analytics & Optimization

Monitor and report KPIs : traffic CPL conversions rankings engagement

Tools : Google Analytics Search Console Ahrefs / SEMrush LinkedIn Manager

7. Collaboration

Work with cross-functional teams (Sales Product Tech)

Align messaging drive GTM strategy present campaign insights

Required Skills & Tools :

4 5 years of B2B digital marketing experience (Mandatory)

Hands-on with ABM SEO LinkedIn Ads for international clients

Experience with :

LinkedIn Campaign Manager & Sales Navigator

HubSpot / Marketo

Ahrefs / SEMrush / Moz

Google Ads / Google Analytics

Salesforce CRM

Candidate Profile :

Based in Tamil Nadu

Excellent written and verbal English communication

Strategic thinker with tactical execution strength

Strong grasp of B2B buyer journeys lead generation & funnel management

How to Apply :

Send your resume to :

Account-Based Marketing (ABM) strategy development and campaign execution B2B Digital Marketing specifically for overseas mid-market and enterprise clients Search Engine Optimization (SEO) on-page, off-page, and technical LinkedIn Ads Management Sponsored Content, InMail, Text Ads Lead Generation & Nurturing MQL / SQL alignment, lead scoring Marketing Automation HubSpot or Marketo Analytics Tools Google Analytics, Search Console CRM Tools Salesforce or equivalent for tracking leads Content Strategy & Oversight blogs, case studies, landing pages Excellent English Communication written and verbal, for international audiences

Education

Bachelor s degree in Marketing, Business Administration, Communications, or a related field (Mandatory) MBA in Marketing or Digital Marketing (Preferred but not mandatory) Relevant certifications are a plus : HubSpot Inbound Marketing Google Ads / Analytics Certification LinkedIn Marketing Certification SEMrush / Ahrefs SEO Certification

Key Skills

Civil,Anti Money Laundering,Intelligence,Hospitality,Administrative Services

Employment Type : Full Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 5 - 8

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Digital Marketing Specialist • Coimbatore, Tamil Nadu, India