Social Media Manager

Job Title : Social Media Manager (Instagram Growth Specialist)

Location :  Remote (Must overlap with Australia time zone 6am-2pm)

About Rolling Canvas

We are a luxury wedding photography and videography brand serving high-end South Asian weddings across Australia. We work with affluent couples who value emotion, storytelling, and a premium experience. Our social media manager must understand this luxury market and know how to create content that resonates deeply with couples planning their dream weddings.

Role Overview

We are looking for a  strategic social media manager  who truly understands how Instagram grows in 2025. This is  not  a simple posting or designing job. We want someone who knows how to create high-retention content, increase engagement, build community, and grow our brand with data-backed decisions.

Key Responsibilities1. Instagram Growth Expertise

Proven experience growing Instagram accounts (from scratch or major scale-up)

Must share case studies with real numbers : follower growth, engagement lifts, reach improvements

Strong understanding of Instagram’s 2025 algorithm : retention, saves, shares, watch time

Experience using both organic strategies and paid boosts

2. Creating High-Engagement Content

Ability to make strong hooks within the first 1–3 seconds

Understands how to keep viewers watching till the end

Writes meaningful captions that spark conversation

Knows how to create “infotainment” — teaching while entertaining

Skilled in structuring content to boost retention, not just views

3. Modern Content Strategy (For 2025)

Reels-first thinking : short videos (7–30 sec) with clear storytelling

Creates value-driven content that positions the brand as an expert

Focus on building community, not just followers

Shows authentic moments and behind-the-scenes, not overly polished content

Uses polls, Q&As, and interactive tools to increase engagement

Understands Instagram SEO (keywords in captions, bio, hashtags)

4. Platform Knowledge & Analytics

Knows what Instagram prioritizes today — not 2023 techniques

Understands which metrics truly matter

Can read insights and adjust strategy quickly

Understands why some content gets pushed and some doesn’t

Can differentiate between content for reach, content for engagement, and content for conversions

5. Luxury Brand & Cultural Understanding

Experience with premium brands : weddings, events, hospitality, or luxury lifestyle

Familiar with affluent South Asian audiences (Indian, Pakistani, Sri Lankan)

Can maintain a classy, sophisticated brand image

Comfortable working with brands where clients spend $10K+

6. Strategy & Planning

Creates clear content strategies tied to business goals

Defines content pillars : educational, inspirational, promotional

Uses trends wisely without losing our luxury identity

Builds monthly content calendars with consistent storytelling

What We DON’T Want

❌ Canva-template posters

❌ Aesthetics-only social media coordinators

❌ People who believe “more posts = more growth”

❌ Outdated hashtag users (#love #instagood)

❌ Candidates who can’t show numbers / proof

❌ People who don’t understand community building

What Makes the Ideal Candidate Stand Out

✅ Thinks creatively AND analytically

✅ Understands why content performs, not just what to make

✅ Knows South Asian wedding culture

✅ Can turn long-form content into 30–50 smaller pieces

✅ Writes natural, human captions

✅ Uses content to build trust and conversions

✅ Follows trends but adapts them for luxury brands

✅ Treats Instagram as a business tool, not a vanity platform

Who They Should Be (Mindset)

Someone who :

Creates strong, emotional content consistently

Thinks strategically, not just executes tasks

Understands culture and trends

Loves experimenting with Instagram

Focuses on real engagement, not just follower numbers