Role Overview :
We are looking for a creative and strategic Content Marketing Specialist to lead and execute our B2B content strategy. You will create high-impact content that informs, engages, and converts the decision-makers.
Key Responsibilities :
- Create compelling LinkedIn content, case studies, infographics, and explainer videos.
- Collaborate with the sales team, radiologists and IT teams to translate technical insights into engaging messages.
- Plan and manage a healthcare-specific content calendar.
- Repurpose long-form reports into articles and social campaigns.
- Optimise content for both organic reach and lead capture.
Required Skills & Experience :
3+ years in B2B healthcare or SaaS content creation.Exceptional written and visual storytelling skills.Experience in UK healthcare or healthtech sectors preferred.Proficiency with LinkedIn, Mailchimp / HubSpot, Canva, and WordPress is a plus.