Marketing Lead

Job Title : Marketing Lead – Offline Marketing

Location : Ranchi

Organization : PhysicsWallah Vidyapeeth

About Us :

PhysicsWallah (PW) is India's leading ed-tech platform, committed to revolutionizing education by providing high-quality learning at affordable prices. PW Vidyapeeth is our offline academic center, focused on delivering top-tier coaching for students aspiring for competitive exams like JEE, NEET, and more.

Role Overview :

We are looking for a dynamic and driven Marketing Lead to spearhead offline marketing initiatives for our Vidyapeeth centers in Ranchi . The ideal candidate will have hands-on experience in managing ATL (Above The Line) and BTL (Below The Line) marketing campaigns, organizing educational seminars, and building strong relationships with schools, colleges, and local stakeholders.

Key Responsibilities :

• Lead and execute offline marketing strategies to drive student acquisition and brand awareness in Ranchi.
• Plan and manage ATL activities such as hoardings, radio campaigns, newspaper ads, etc.
• Drive BTL campaigns including pamphlet distribution, kiosk setups, street activations, and local outreach.
• Organize and manage seminars and workshops in educational institutions , including coordinating with schools, colleges, and coaching centers.
• Collaborate with the academic and counseling teams to ensure marketing alignment with business objectives.
• Track campaign performance and optimize for better ROI.
• Manage vendor relationships, budgets, and logistics for on-ground events and campaigns.
• Conduct market research to identify trends, opportunities, and competitor strategies.
• Build brand visibility and trust within the local student and parent community.

Requirements :