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Digital Marketing Strategist
Digital Marketing StrategistAntal International • Haryāna, Republic Of India, IN
Digital Marketing Strategist

Digital Marketing Strategist

Antal International • Haryāna, Republic Of India, IN
2 days ago
Job description

Job Title : Performance Marketing Manager

Working Days (6 Days)

Location : Gurgaon, India

Compensation 40 LPA - 45 LPA

We are looking for a Performance Marketing Manager to drive customer acquisition,

retention, and revenue growth through data-driven digital strategies. This is a high-impact

role where you will own paid media strategy and execution across platforms, ensuring

Brand continues to grow as a modern, aspirational lifestyle brand.

Key Responsibilities

Strategy & Planning

  • Build and own Miraggio’s performance marketing roadmap for D2C and marketplaces.
  • Define, track, and deliver against key growth metrics – ROAS, CAC, LTV, revenue contribution.
  • Manage and optimize paid media budgets across Meta, Google, YouTube, affiliates, and emerging platforms

Campaign Execution

  • Plan and execute paid campaigns across platforms (Meta, Google, YouTube, Programmatic, etc.).
  • Collaborate with creative and brand marketing teams to design thumb-stopping ad creatives and optimized landing pages.
  • Drive funnel-based marketing (acquisition, retargeting, and retention campaigns).
  • Analytics & Optimization

  • Analyze campaign performance and optimize for cost-efficiency and scale.
  • Conduct A / B testing for creatives, targeting, and bidding strategies.
  • Generate insights from data to refine future campaigns and identify new growth opportunities.
  • Cross-functional Collaboration

  • Work closely with Brand Marketing, CRM, and Sales teams to align on customer journey and growth targets.
  • Coordinate with agencies, ad platforms, and external partners to maximize ROI.
  • Innovation & Growth

  • Experiment with new digital channels, influencer collaborations, affiliate models, and growth hacks.
  • Stay ahead of industry trends in luxury / fashion D2C marketing.
  • Key Skills & Qualifications

  • 5-7 years of experience in performance marketing for D2C / e-commerce brands (luxury / fashion preferred).
  • Proven expertise in Meta Ads, Google Ads, YouTube and strong understanding of omni-channel growth.
  • Hands-on experience with GA4, or other attribution tools.
  • Strong analytical skills with comfort in Excel / Google Sheets;
  • SQL / BI tools a plus.

  • Creative sensibility to work with design / brand teams for impactful communication.
  • Ability to manage large budgets and deliver measurable business impact.
  • Create a job alert for this search

    Marketing Strategist • Haryāna, Republic Of India, IN

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