Product Design Lead / Head

We're a fast-growing consumer fintech startup backed by a leading payments unicorn. Our mission is to reimagine how Indian users engage with UPI payments by embedding rewards, loyalty, and brand commerce into everyday transactions.

We're now hiring a Product Design Lead / Head to build and scale the design function from the ground up.

Role Overview :

As the Product Design Lead / Head, you'll define the UX and visual identity across our core offerings-from payments to loyalty to brand commerce. You'll own the full design stack : user research, wireframing, prototyping, and delivery, while also building a high-performing design team.

This is a foundational role with high visibility and direct impact on both product and business outcomes.

Key Responsibilities :

Design Strategy & Vision :

• Define the UX roadmap across mobile, web, and embedded merchant experiences
• Translate product goals into scalable, intuitive design systems
• Champion user-first thinking across the company
• User Research & Experience Mapping
• Lead interviews, usability tests, and customer feedback loops
• Map journeys and pain points to actionable UX flows
• Work with data and qualitative inputs to drive design decisions
• Product & Interface Design
• Design wireframes, UIs, and interactive prototypes
• Collaborate closely with PMs and engineers for spec delivery and QA
• Own key product flows : onboarding, payment journeys, reward redemption, D2C commerce
• Team Leadership & Design Ops
• Hire and mentor a team of designers over time
• Set up design rituals : critiques, 1 : 1s, reviews, sprint planning
• Build a design system to ensure consistency and velocity
• Cross-functional Collaboration
• Work closely with product, tech, growth, and brand teams
• Present design thinking and outputs to founders and stakeholders
• Participate in roadmap and OKR planning sessions

What We're Looking For :

Nice to Have :

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