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Outbound Marketing

Outbound Marketing

Saffron Tech Pvt LtdSouth West Delhi, Delhi, India
12 days ago
Job description

As our Outbound Marketing & ABM Specialist , you will lead strategy and execution across targeted outbound campaigns and account-based marketing (ABM) initiatives. Your expertise with platforms like Clay —or formal certification in using Clay —will be vital in building high-quality lead pipelines, automating workflows, crafting personalized messaging, and analyzing performance.

Location : Ghitorni, South Delhi (Near by Metro)

Working Days - 5

Please note before applying, the people we're looking for should be clay certified

Key Responsibilities

Strategy & Planning :

  • Develop and execute multi-channel outbound campaigns (email, LinkedIn, etc.) targeting ideal customer segments
  • Implement 1 : 1, 1 : Few, and 1 : Many ABM motions aligned with sales targets

Clay Utilization :

  • Build and refine workflows in Clay to automate lead sourcing, firmographic / technographic enrichment, intent signal detection, and outreach sequences
  • Use Clay’s AI agents to conduct prospect research and generate personalized messaging at scale.
  • Campaign Execution & Optimization :

  • Segment and manage prospect lists; execute A / B testing for outreach effectiveness
  • Monitor campaign metrics (open, response, conversion rates), iterate rapidly, and surface insights to sales and RevOps.
  • Cross-functional Alignment :

  • Work closely with Sales, SDRs, RevOps, and Product Marketing to align on ICPs, target account lists, and messaging.
  • Enable SDRs / AEs with campaign assets, call-out triggers, and nurture pathways
  • Reporting & Measurement :

  • Develop dashboards to track outbound and ABM KPIs (pipeline generated, deal velocity, account penetration) .
  • Translate data into strategic recommendations to refine tactics and improve results.
  • Required Experience & Skills

  • 3+ years in B2B outbound marketing, demand generation, or ABM—ideally within SaaS or tech environments.
  • Hands-on experience with Clay or equivalent platforms (Sweetspot, n8n, etc.), ideally with a Clay certification or equivalent training.
  • Proficiency with CRM and marketing automation tools (Salesforce, HubSpot, Marketo, etc.)
  • Strong data analysis skills and comfort with reporting tools.
  • Excellent copywriting and communication skills for persona-specific outreach.
  • Ability to manage multiple campaigns and priorities in a dynamic environment.
  • Preferred Qualifications

  • Prior experience implementing ABM at scale using Clay.
  • Familiarity with AI research-driven workflows and data enrichment models
  • Track record of pipeline contribution through automated lead generation systems.
  • Technical aptitude for building and optimizing outbound stack components (scrapers, enrichment, Salesforce integrations).
  • Please submit your resume and detail your experience with outbound / ABM campaigns and Clay-based workflows. Highlight any certifications and campaign impact.

    Thanks!!

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    Marketing • South West Delhi, Delhi, India

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