Marketing Manager (Fintech)

About bepay

bepay is a non-custodial Web3 super app that enables fast, secure, and borderless payments across fiat, crypto, and CBDCs. Designed to support both users and merchants, bepay integrates digital payments, wallet services, and cross-chain infrastructure into one seamless mobile-first experience. We are focused on scaling financial access globally through cutting-edge, decentralized technologies.

As we enter our next phase of aggressive user growth and platform adoption, we’re hiring a visionary Marketing Manager to lead and scale our acquisition, retention, and monetization efforts across both Web2 and Web3 channels.

Position Summary

We are seeking a results-driven Marketing Manager with a strong track record in Fintech / D2C startup growth , product-led marketing , and the ability to operate at the intersection of Web3 and Web2 marketing . You will be responsible for leading full-funnel strategies across paid, organic, content, social, and community channels to grow bepay’s user base, strengthen brand visibility, and drive measurable outcomes.

You’ll work closely with leadership, product, and design teams to craft and execute campaigns that are performance-oriented, user-focused, and culturally aligned with our target audience

Key Responsibilities

• Develop and execute data-driven marketing strategies to drive user acquisition, activation, retention, and engagement
• Lead integrated campaigns across digital (SEO, SEM, content), social (Twitter / X, Telegram, Instagram), and performance marketing
• Own go-to-market (GTM) plans for product launches, features, and partnerships
• Manage Web2 and Web3 channels with distinct strategies tailored to community, compliance, and platform behavior
• Coordinate with influencers, agencies, partners, and in-house creators to scale content and brand awareness
• Monitor KPIs, marketing attribution, channel ROI, and user funnel metrics to guide optimizations
• Collaborate on high-impact content
• Drive event-based marketing (hackathons, product launches, AMAs, webinars, Twitter Spaces)
• Conduct user and competitor research to fine-tune messaging, positioning, and campaign themes
• Collaborate with content, design, product, and tech to deliver user-centric, multi-channel campaigns
• Manage marketing budgets and tool stacks to maximize performance

Must-Have Skills & Experience

Preferred

Ideal Candidate Profile

Application Instructions

To apply, please send your CV , growth case studies or performance snapshots , to careers@bepay.money