Marketing Associate

We’re Hiring : Marketing Associate – Website, SEO & Growth Location : Andheri, Mumbai (On-site) Brand : Nap Chief – Premium Kidswear

Are you obsessed with SEO, website UX, and all things digital growth? Do you want to work at a fast-growing D2C brand where your ideas actually come to life? At Nap Chief, we’re on a mission to make kidswear fun, functional, and unforgettable. And we’re looking for a Marketing Associate who can help us level up our online experience.

Role Overview

As a Marketing Associate, you will be responsible for driving traffic, improving website performance, and optimising our organic and on-site strategy. You’ll play a key role in enhancing discoverability, managing content, and improving the customer journey on our D2C platform.

Key Responsibilities

Website & On-Site Optimization

Manage day-to-day updates on the Shopify website including banners, product uploads, collections, and landing pages Work closely with design and content teams to keep the website fresh and aligned with campaigns Monitor website performance (load time, mobile usability, conversions) and flag issues SEO & Organic Growth

Conduct keyword research and competitor analysis to inform content and product page optimisation Optimize metadata, alt-tags, URLs, and internal linking structure Coordinate blog content and SEO-friendly page creation with writers / designers Track and report weekly SEO performance using tools like Google Search Console, SEMrush, Ahrefs, or Ubersuggest Performance & Analytics

Monitor key metrics : traffic, bounce rate, time on site, and conversions Use Google Analytics / GA4 and Hotjar to understand user behavior Work with performance marketing teams to support landing page A / B testing and CRO improvements Product & Catalog Management

Ensure all SKUs are listed correctly with complete information (titles, descriptions, tags, filters) Update product categories, navigation, and filters to improve discoverability Assist in launching new product collections in sync with campaigns Collaboration & Innovation

Coordinate with design, tech, and marketing teams to execute monthly campaigns Stay updated with D2C, SEO, and ecommerce trends Suggest creative ways to improve engagement, conversions, and discoverability

Requirements

1–3 years experience in a marketing, SEO, or ecommerce role (Shopify preferred) Solid understanding of SEO tools (Google Search Console, SEMrush, Ahrefs, etc.) Familiarity with Shopify CMS and basic HTML / CSS is a plus Strong Excel / Google Sheets and reporting skills A keen eye for detail and user experience Ability to work in a fast-paced, high-growth startup environment

Bonus Skills

Basic Canva / Figma skills for editing creatives Experience with email marketing tools like Klaviyo Exposure to paid ads or growth marketing is a plus

Why Join Nap Chief

Direct exposure to the founders and end-to-end brand operations. Learn how real growth happens — not just theory, but actual execution. Flexible, fast-paced environment where your work matters from Day 1. Build a career in D2C by learning across marketing, operations, and business functions.

If this sounds like you, shoot your resume to

careers@napchief.com

or tag someone who fits the bill!

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