Social Media Manager

Roles and Responsibility

A Social Media Manager & PR whounderstands the aim of posting the brand content on social media or any otherdigital platform, plans inorganic activity / campaign, anticipates the outcome,and ensures results. Acquires and grows the target audience / community byimplementing an inorganic strategy. He / She must possess design sensibilitiesto align the design team (visual, graphics & creative text) for smooth productionand achieve integrated content, conveying the true essence. He / She should beable to work in sync with the Marketing & Communication team in ideatingand storyboarding.

Roles & Responsibilities

• Understanding the Brand nuance andmaking strategy accordingly, to increase the reach among the target audience.Develop PR campaigns and media relations strategies.
• Work with copywriters anddesigners / creative team (considering size, orientation / layout of the post) toensure content is informative, appealing and conveys the correct message.
• Publishing the content on all socialhandles and monitoring the response on social media posting.
• Measure and do analytical studiesabout the success of every social media campaign.
• Monitor SEO and user engagement andsuggest content optimization. Address inquiries from the media and otherparties
• Communicate with industry professionalsand influencers via social media to create a strong network.
• Engage influencers, manage ourcommunity by responding to comments, and oversee responses on all platforms.
• Identifying new trends in digitalmarketing, evaluating new technologies and stay up to date with the latestsocial media best practices.
• Prepare and submit PR reports, ManagePR issues.

Core skills