Senior Marketing Manager – Apac / Mea

Job Title : Senior Regional Marketing Manager – APAC / MEA Location : Gurgaon Experience : 10–12 years Reports to : Head of Regional Marketing / Global Marketing Leader

Role Overview As the

Senior Regional Marketing Manager for APAC / MEA , you will drive

pipeline growth, brand visibility, and customer engagement

across high-priority growth markets. This role is central to translating global marketing goals into high-impact

regional demand generation strategies , delivering measurable business outcomes across diverse industry verticals.

You will work closely with sales, business unit heads, and global marketing functions to execute full-funnel marketing campaigns, elevate Xebia’s brand, and accelerate market penetration across key countries in the APAC / MEA region.

Key Responsibilities 1. Demand Generation & Campaign Execution Plan and execute integrated multi-channel marketing campaigns that generate leads, nurture prospects, and convert pipeline opportunities. Design and manage

account-based marketing (ABM)

programs in close alignment with sales for high-value accounts. Leverage digital (LinkedIn, paid media, webinars, email) and offline (events, roundtables, partnerships) tactics to meet pipeline and revenue goals. 2. Regional Strategy & Market Alignment Localize and adapt global marketing strategies for the APAC / MEA market to align with regional buyer behaviors and industry trends. Identify growth opportunities across sectors and geographies and create region-specific go-to-market (GTM) plans. 3. Sales & Stakeholder Collaboration Partner with regional sales teams to co-develop campaign goals, personas, and performance metrics. Provide marketing support to priority accounts, country-specific initiatives, and business units as needed. 4. Performance Tracking & Reporting Define KPIs for all regional marketing activities and provide regular performance reports and insights to senior stakeholders. Optimize campaigns based on marketing analytics, attribution, and lead-to-revenue performance data. 5. Brand & Content Localization Manage regional execution of global brand campaigns and ensure cultural relevance in content and communication. Work with internal and external content partners to deliver compelling thought leadership and case studies.

Qualifications Experience : 10–12 years in B2B marketing, preferably in IT services or enterprise technology sectors. Strong experience in

demand generation

and ABM is a must. Market Knowledge : Good understanding of buyer dynamics, digital behavior, and business practices across the

APAC / MEA

region. Tools : Proficiency with CRM and marketing automation tools (e.G., HubSpot), campaign performance tracking, and lead funnel management. Communication : Excellent verbal and written communication skills with the ability to influence cross-functional teams. Education : Bachelor’s degree in Marketing, Business, or related field. An MBA is an advantage.

Preferred Skills & Attributes Data-Driven Mindset : Strong analytical skills with the ability to use data to optimize campaign performance and ROI. Stakeholder Management : Ability to work effectively with multiple internal stakeholders across regions and functions. Agility : Comfortable working in a fast-paced, matrixed environment with changing priorities. Creative Execution : Experience managing creative campaigns through digital and offline channels.

Why Join Xebia? Be part of a fast-growing, innovation-led global organization where marketing is central to business success. At Xebia, you’ll have the autonomy to lead, experiment, and drive impact in some of the world’s most dynamic markets.