AI Specialist ( Digital Marketing Prospect)

JOB DESCRIPTION

Job Title : AI Specialist – Digital Marketing Prospect

Location :

Insert Location or Remote] Job Type :

Full-time / Contract / Freelance Department :

Digital Marketing / AI & Analytics Reports To :

Head of Digital Marketing / Chief Marketing Officer Job Overview : We are looking for a forward-thinking

AI Specialist – Digital Marketing Prospect

to design and implement AI-powered solutions that drive marketing efficiency, improve customer engagement, and optimize campaign outcomes. This role blends data science, machine learning, and digital marketing to transform how we reach, convert, and retain customers. Key Responsibilities :

Build and deploy AI models to enhance digital marketing strategies (e.g., customer targeting, personalization, budget optimization).

Implement intelligent lead scoring systems to improve conversion rates.

Analyze online user behavior across channels (web, email, social, paid ads) using AI techniques.

Apply Natural Language Processing (NLP) for sentiment analysis, content recommendations, and chatbot integration.

Automate campaign performance tracking and generate predictive insights using AI tools.

Integrate AI with marketing platforms like Google Ads, Meta Ads, HubSpot, Salesforce, and Mailchimp.

Collaborate with marketing and content teams to personalize messaging using AI-powered tools.

Conduct A / B testing, model evaluation, and continuous optimization of AI solutions.

Stay current with emerging trends in AI, MarTech, and digital marketing analytics. Required Qualifications : Education & Experience :

Bachelor’s or Master’s degree in Data Science, Computer Science, Marketing Technology, or a related field.

3+ years of experience in AI / ML, specifically applied to digital marketing. Technical Skills :

Proficiency in Python, SQL, and data science libraries (e.g., Pandas, Scikit-learn, TensorFlow).

Experience with AI-driven marketing tools (e.g., Adobe Sensei, Salesforce Einstein, ChatGPT, Jasper).

Strong knowledge of digital marketing channels and tools (SEO, SEM, email, social, programmatic).

Familiarity with Google Analytics, Google Tag Manager, and marketing automation platforms. Soft Skills :

Strong problem-solving and analytical thinking.

Effective communication with both technical and non-technical stakeholders. Interested candidates can share resume Via Whatsapp : - 9953806180