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OUTDOOR MARKETING EXECUTIVE
OUTDOOR MARKETING EXECUTIVEConfidential • Madurai
OUTDOOR MARKETING EXECUTIVE

OUTDOOR MARKETING EXECUTIVE

Confidential • Madurai
27 days ago
Job description
  • Plan, execute, and monitor outdoor branding activities such as hoardings, pole kiosks, bus shelters, LED screens, and transit media.
  • Identify strategic locations around the showroom and key high-footfall areas for maximum visibility.
  • Coordinate with media vendors for site selection, artwork printing, installation, and maintenance.
  • Ensure outdoor creatives are updated as per campaign schedules and festive seasons.
  • Track and verify media display quality and duration through site visits or photographic evidence.
  • Local Store Promotions :

    • Plan and organize local BTL activities such as leafleting, canopy setups, van campaigns, roadshows, and sampling drives.
    • Liaise with local authorities for required permissions for events or displays.
    • Support new store openings with local marketing rollouts and pre-launch buzz.
    • Identify and execute tie-ups with nearby businesses, residential associations, and community centers for local promotions.
    • Event Support & Activation :

    • Coordinate on-ground jewellery exhibitions, mall kiosks, festive events, and sponsorships.
    • Manage event logistics, branding setup, and customer engagement activities.
    • Support influencer and celebrity visits at stores by managing crowd engagement and outdoor branding visibility.
    • Vendor & Budget Management :

    • Maintain relationships with outdoor media agencies, printers, and activation partners.
    • Obtain quotations, compare pricing, and negotiate for cost efficiency.
    • Monitor budgets and ensure spends align with approved allocations.
    • Monitoring & Reporting :

    • Conduct periodic audits of outdoor media placements.
    • Maintain reports on campaign visibility, audience reach, and ROI.
    • Provide feedback and local insights to marketing management for future planning.
    • Skills Required

      Marketing

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    Marketing Executive • Madurai

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