Area Sales Manager

Job Description

The Area Sales Manager will be responsible for achieving the primary and secondary targets of the assigned territory. The manager will handle the General Trade or Beverages categories. The manager will be adept at identifying and developing key clients for business excellence and target accomplishment.

Requirements

• Must have experience in beverages
• Primary and secondary target achievement of the area
• Monthly Sales planning and forecasting, taking into account the shelf life
• Channel Management
• Cost Management
• allocate manpower in different areas depending upon the individual capabilities
• Mentor, motivate and guide team members ensuring sales-business generation and achieving budgeted figures and activity ratio on a monthly basis
• Bachelor's degree in business, marketing, or a related field; MBA is a plus.

Requirements

Achieve monthly primary and secondary sales targets for the assigned area. Conduct monthly sales forecasting and planning, keeping in mind the shelf life of beverage products. Build and maintain strong relationships with key clients and trade partners. Lead channel management efforts to maximize reach and product availability. Ensure cost-effective operations and manage expenses within the set budget. Allocate field force effectively by assessing individual team capabilities. Mentor and motivate the sales team to achieve targets and improve performance. Monitor and ensure the execution of trade promotions and market activities. Submit regular reports and insights on market trends, team performance, and target achievements.