Goal of the Project :
- Optimizing Revenue Streams : Data driven insights for Monetization
- Enhancing Advertiser ROI : A Deep Dive into Performance Metrics
Objective of the Project
This project aims to analyze, enhance, and diversify revenue streams using data-driven strategies. By leveraging analytics, performance metrics, and industry benchmarks, the goal is to identify high-impact monetization opportunities, optimize existing revenue channels, and create sustainable growth strategies.
Further, the project also aims to analyze and optimize advertiser Return on Investment (ROI) by leveraging performance metrics and data-driven insights. The focus is on identifying key drivers of ad effectiveness, optimizing ad placements, improving targeting, and maximizing advertiser value through data-backed strategies.
Deliverables
Campaign execution in coordination with internal teams vis. Site, editorial, CRM, marketing, etc. to understand the entire life cycle of a partnership brand campaignFetching and analyzing data insights on brand / category investments, preparing campaign performance reports and visitor profiling in collaboration with marketing, category, site, and social teamsMarket research on new brand launches, innovations, campaigns, and opportunitiesDesign media proposals for brand campaigns, make custom decks, presentations, and prepare data insights for brand pitchesMeasures of Success
Increase in brand pitch effectiveness and pitch conversionRevenue enhancement and addition of innovative revenue streamsShowcase of campaign effectiveness to brands leading to campaign renewalsQualifications
Recent graduate / post graduate or pursuing a degree in ManagementStrong communication and writing skillsAnalytical mindset with the ability to interpret data and draw insightsProficient in Excel and PowerPointFamiliarity with SQL, Tableau is a plusThis internship offers a unique opportunity to gain hands-on experience in Partnerships and Monetization at Tata CLiQ, contributing directly to the bottom line of the company.
Locations : Empire Plaza 2, Vikhroli, Mumbai, Maharashtra, India