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Intern -Strategic Partnerships and Monetization

tata unistore ( tata cliq )INDIA

30+ days ago

Job description

Goal of the Project :

Optimizing Revenue Streams : Data driven insights for Monetization
Enhancing Advertiser ROI : A Deep Dive into Performance Metrics

Objective of the Project

This project aims to analyze, enhance, and diversify revenue streams using data-driven strategies. By leveraging analytics, performance metrics, and industry benchmarks, the goal is to identify high-impact monetization opportunities, optimize existing revenue channels, and create sustainable growth strategies.

Further, the project also aims to analyze and optimize advertiser Return on Investment (ROI) by leveraging performance metrics and data-driven insights. The focus is on identifying key drivers of ad effectiveness, optimizing ad placements, improving targeting, and maximizing advertiser value through data-backed strategies.

Deliverables

Campaign execution in coordination with internal teams vis. Site, editorial, CRM, marketing, etc. to understand the entire life cycle of a partnership brand campaign

Fetching and analyzing data insights on brand / category investments, preparing campaign performance reports and visitor profiling in collaboration with marketing, category, site, and social teams

Market research on new brand launches, innovations, campaigns, and opportunities

Design media proposals for brand campaigns, make custom decks, presentations, and prepare data insights for brand pitches

Measures of Success

Increase in brand pitch effectiveness and pitch conversion

Revenue enhancement and addition of innovative revenue streams

Showcase of campaign effectiveness to brands leading to campaign renewals

Qualifications

Recent graduate / post graduate or pursuing a degree in Management

Strong communication and writing skills

Analytical mindset with the ability to interpret data and draw insights

Proficient in Excel and PowerPoint

Familiarity with SQL, Tableau is a plus

This internship offers a unique opportunity to gain hands-on experience in Partnerships and Monetization at Tata CLiQ, contributing directly to the bottom line of the company.

Locations : Empire Plaza 2, Vikhroli, Mumbai, Maharashtra, India

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Strategic Partnership • INDIA