Growth Hacker

Here’s a shortened and professional version of the job description :

Job Title : Digital Marketer – Ad Strategy & PPC Lead

Location : Delhi, India

Company : Kapitales

Reports To : Head of Marketing

About Kapitales :

Kapitales is an Australia-based equities research firm focused on ASX-listed securities and global financial markets. We provide strategic investment insights to help clients succeed in a complex financial landscape. As we expand globally, we seek a skilled Digital Marketer to lead ad strategy and PPC campaigns targeting the Australian investment sector.

Role Overview :

We are looking for an experienced Digital Marketer to lead our paid advertising efforts with a focus on PPC strategy, lead generation, and brand visibility. The goal is to drive high-quality investor leads and elevate brand trust across digital platforms.

Key Responsibilities :

• Plan, launch, and optimize PPC campaigns (Google, Bing, Facebook, LinkedIn) for lead generation.
• Develop full-funnel ad strategies including display, retargeting, and social ads.
• Create and test ad copy, creatives, and landing pages tailored to financial audiences.
• Monitor key metrics (CTR, CPC, CPL, ROI) and implement data-driven improvements.
• Report performance insights and collaborate with content, design, and analytics teams.
• Stay updated on digital trends, financial markets, and competitor activity.

Qualifications :

What We Offer :