Performance Marketing Specialist

Job Description

Key Responsibilities :

• Develop and manage paid media campaigns across platforms like Google Ads, Meta (Facebook / Instagram), LinkedIn, and programmatic channels focused on B2B lead generation.
• Optimize campaigns for CPL (Cost Per Lead), CTR, and conversion rates to drive qualified business leads for BPO services.
• Design audience targeting strategies for multiple industries.
• Collaborate / prepare the content and design to develop ad copy, banners, and landing pages tailored to the BPO industry.
• Conduct A / B testing on creatives, copy, and landing pages to enhance campaign performance.
• Track, measure, and report on campaign performance using Google Analytics, CRM, and advertising platforms.
• Implement tracking mechanisms to monitor lead quality and funnel performance.
• Stay updated with trends in digital marketing and outsourcing industry benchmarks to inform strategy.
• Coordinate with the sales team to ensure marketing-generated leads align with sales qualifications criteria.

Requirements

Requirements :

Requirements

Requirements : Bachelor’s degree in Marketing, Business, Communications, or a related field. 2+ years of experience in performance marketing, preferably in a B2B or BPO / outsourcing environment. Strong hands-on experience with Google Ads, LinkedIn Campaign Manager, Meta Ads, and programmatic platforms. Experience working with CRM systems (e.g., HubSpot, Zoho, Salesforce). Excellent verbal and written communication skills. Solid knowledge of SEO best practices, on-page and off-page optimization, and keyword research. Proficiency in design tools like Adobe Photoshop, Canva, or equivalent for creating ad visuals and landing page elements.