Marketing Specialist

Key Responsibilities

• Marketing Strategy & Execution :
• Develop, own, and execute data-driven marketing strategies that align with business goals for lead generation, customer acquisition, and brand visibility.
• Content & Campaign Management :
• Plan and manage targeted campaigns (email, SEO / SEM, webinars, social, paid media) for law firms and legal departments in the US and UK.
• Brand Positioning :
• Strengthen ALB’s positioning in the LegalTech space, focusing on differentiators like AI-driven compliance and time entry automation.
• Market Research :
• Stay updated with trends in LegalTech, billing practices, and compliance norms in key geographies (US / UK); identify competitor activities and market opportunities.
• Digital Presence :
• Oversee ALB’s digital channels including website, blog, , and Google Ads to ensure consistent branding and engagement.
• Event & Partnership Marketing :
• Support or lead participation in legal tech expos, webinars, and industry events (virtual / in-person) to grow partnerships and pipeline.
• Analytics & Reporting :
• Use tools like HubSpot, Google Analytics, and CRM systems to track KPIs, optimize campaigns, and report outcomes to leadership.

Requirements

Skills :

Education :