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Sr Associate/AM, Marketing - Google
Sr Associate/AM, Marketing - GoogleConfidential • Gurugram, Gurgaon / Gurugram, India
Sr Associate / AM, Marketing - Google

Sr Associate / AM, Marketing - Google

Confidential • Gurugram, Gurgaon / Gurugram, India
30+ days ago
Job description

Job Role : Sr Associate / AM, Marketing - Google Ads

You should apply if you have :

  • Have a demonstrable track record of bringing positive impact in your previous organizations
  • Substantial background in performance & branding campaigns, A / B Testing & Analytics
  • A passion for building and scaling businesses
  • A strong entrepreneurial spirit

You should not apply if you

  • Can't work in ambiguity
  • Can't build processes or structure
  • Prefer to work in silo as an individual contributor
  • Are not passionate about the health and nutrition industry
  • Have less than 6 years of hands-on experience in Google Ad
  • Have not managed teams before
  • Don't enjoy walk-the-talk and prefer a purely delegatory leadership style
  • Skills Required :

  • Proven track record of success in developing and executing winning strategies for D2C and eCommerce businesses.
  • Expertise in Google Ads, data analysis, attribution, and marketing ROI measurement.
  • The ability to lead, motivate, and inspire a team.
  • Ability to analyse complex data sets and develop creative solutions to optimize campaign performance and budget allocation.
  • Solid understanding of advanced Google Ads features, such as Smart Bidding, audience segmentation, and automation tools.
  • Strong expertise in Google Ads platforms, including YouTube, DV360, Demand Gen, PMAX, Search, and Shopping.
  • Knowledge of Google Analytics and other reporting tools.
  • Excellent communication, presentation, and interpersonal skills.
  • Google Ads certification is highly preferred.
  • What will you do

  • Ideate, execute, and optimize performance-driven campaigns across a variety of platforms including Google Search, YouTube, Shopping, DV360, and other Google channels.
  • Drive strategic initiatives aimed at boosting brand visibility, increasing conversions, and enhancing incremental growth via Google.
  • Lead initiatives around incrementality testing to measure true campaign performance and guide decision-making.
  • Develop effective attribution models to accurately measure the campaign impact.
  • Generate actionable insights and performance reports for stakeholders.
  • Implement advanced bidding strategies and optimization tactics using Smart Bidding, audience segmentation, A / B testing, and more.
  • Audit product feeds for accuracy and compliance with Google's policies to maximize performance in Shopping & Remarketing campaigns.
  • Work closely with other marketing teams (SEO, content, creative, etc.) to ensure integrated strategies and align digital campaigns with broader marketing goals.
  • Work Experience : 5-7 years

    Working days : Monday -Friday

    Location : Golf Course Road, Gurugram, Haryana (Work from Office)

    Perks :

  • High learning and personal growth opportunities in a dynamic environment.
  • Flexible timings and a collaborative, inclusive workplace .
  • Why Nutrabay :

    We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life's best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence and be a part of an innovative marketing-and-tech start-up that's revolutionising the health industry. Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximise the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will be feeling appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty that will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.

    About Nutrabay

    Nutrabay is the largest health & nutrition store in India. Our vision is to keep growing, having a sustainable business model and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers up till now and our family is constantly growing.

    We have built a complex and high converting eCommerce system and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.

    Funding

    We raised $5 Million in a Series A funding round led by RPSG Capital Ventures, with participation from Kotak Alternate Asset Managers

    Skills Required

    audience segmentation, Youtube, Analytics, Google Ads, Search, Automation Tools, Dv360, shopping , Google Analytics

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    Marketing • Gurugram, Gurgaon / Gurugram, India

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