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Ecommerce Marketing Manager
Ecommerce Marketing ManagerHeyRecruiting 3 • India, India
Ecommerce Marketing Manager

Ecommerce Marketing Manager

HeyRecruiting 3 • India, India
5 hours ago
Job description

About Us

We're a multi-brand DTC e-commerce company powering an 8-figure business in the pet products industry. Our products are sold on Shopify, Amazon Marketplace, Walmart Marketplace, Chewy, and TikTok Sho p, with strong recurring revenue through subscription models. We operate lean, move fast, and every team member drives measurable impact.

What You'll Own

  • End-to-end performance marketing across Google Ads, Meta Ads, TikTok Ads, Amazon Advertising, Walmart Ads, Chewy, and emerging channels
  • Key growth metrics ownership : CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), LTV (Lifetime Value), CVR (Conversion Rate) , and funnel optimization
  • Marketing analytics & reporting : Daily tracking using GA4, Triple Whale, Shopify Analytics, Klaviyo , and platform-native dashboards
  • Conversion rate optimization (CRO) : Test landing pages, creative assets, ad copy, and customer funnels to maximize performance
  • Agency management : Manage and hold external marketing agencies accountable to performance KPIs and ROI targets
  • Executive-level reporting : Lead growth reporting and deliver data-driven insights directly to the CEO
  • Full-funnel marketing strategy : Build and execute strategies across awareness, acquisition, retention, and customer loyalty
  • Marketplace growth : Scale paid and organic performance on Amazon, Walmart, and Chewy through SEO optimization and keyword research
  • Subscription optimization : Drive retention, reduce churn, and optimize upselling and cross-selling for our subscription revenue base

What You'll Need

  • 3–6 years of experience in growth marketing, performance marketing, paid media, or digital marketing for DTC e-commerce brands
  • Proven success with e-commerce marketplaces : Amazon Ads, Walmart Marketplace, Shopify, and marketplace optimization
  • Deep data proficiency : Ability to analyze marketing performance data, identify inefficiencies, and optimize campaigns quickly
  • Tools expertise : Google Analytics 4 (GA4), Shopify, Meta Ads Manager, Google Ads, Klaviyo, Triple Whale, Amazon Advertising Console, TikTok Ads Manager
  • Agency management experience : Proven ability to manage external partners and push for improved campaign performance and ROI
  • Bonus qualifications : Experience with subscription models, pet industry brands, product-led growth (PLG), or lifecycle marketing
  • Why Join Us?

  • ✅ Direct reporting to the CEO with high visibility and strategic influence
  • ✅ Total ownership of performance growth and revenue scaling
  • ✅ High-impact role where your work directly drives business outcomes
  • ✅ Freedom to test, iterate, and scale across multiple paid channels and marketplaces
  • ✅ Fast-paced, action-oriented team that values speed and results
  • ✅ Work with a pet-loving team building brands customers trust and love
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    Ecommerce Manager • India, India

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