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Digital Marketing Executive

Digital Marketing Executive

CareerXperts ConsultingMadurai, IN
2 days ago
Job description

We’re looking for a digital marketing professional who understands how to create measurable impact through strategic and data-driven campaigns. This role goes beyond basic ad ops — you’ll shape messaging, drive user acquisition, and scale brand visibility across digital platforms.

Key Responsibilities :

  • Own and execute performance marketing campaigns across Google, Meta, , and other relevant platforms.
  • Plan and manage SEO / SEM strategies to drive high-quality organic traffic.
  • Develop and manage paid campaigns with a clear focus on ROI, CPL, and CAC metrics.
  • Build and run email, retargeting, and automation funnels to nurture leads.
  • Collaborate with content, design, and product teams for creative and landing page alignment.
  • Monitor, analyze, and report campaign performance; translate insights into action.
  • Stay ahead of algorithm updates, industry trends, and platform changes.

Must-Have Skills :

  • Hands-on experience managing ad campaigns (Google Ads, Meta Ads Manager, Campaign Manager).
  • Strong understanding of performance metrics : CTR, CPC, CPL, ROAS, etc.
  • Working knowledge of tools like Google Analytics, Tag Manager, Search Console, Hotjar.
  • Experience with SEO tools (Ahrefs, SEMrush, Moz, etc.) and optimization strategies.
  • Familiarity with basic design briefs and landing page UX.
  • Comfort with A / B testing and conversion rate optimization.

    • Bonus Points For :

  • Experience with HubSpot, WebEngage, Mailchimp, or similar CRM / email automation tools.
  • Strong grasp of content-led growth strategies (blogs, video, webinars).
  • Previous experience working with startup brands or scaling growth from scratch.
  • Certifications in Google Ads, HubSpot, or Meta Blueprint.
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    Digital Marketing Executive • Madurai, IN