Luhaif Digitech - Performance Marketer

Key Responsibilities :

• Plan, manage, and optimize paid digital campaigns across Google Ads (Search, Display, Shopping, Video), ensuring high performance and meeting KPIs.
• Conduct in-depth keyword research, audience targeting, and bid management for high ROI.
• Develop and execute A / B testing strategies to optimize ad creatives, landing pages, and conversion rates.
• Monitor, analyze, and report on key performance metrics using tools such as Google Analytics, and adjust campaigns as necessary to improve effectiveness.
• Generate detailed performance reports and actionable insights for clients, explaining campaign results and recommending improvements.
• Collaborate with the creative team to develop engaging and optimized ad copy and visuals.
• Stay up-to-date with industry trends and Google Ads best practices, implementing new strategies to stay ahead of competitors.
• Manage campaign budgets, ensuring effective allocation of spend while maximizing Minimum of 3+ years of experience in managing Google Ads / PPC campaigns, ideally within a digital agency or digital marketing environment.
• Strong knowledge of Meta ads and SEO.
• Strong understanding of Google Ads (Search, Display, Shopping, Video), Google Analytics, and related tools.
• Proven track record in delivering successful high-budget Google Ads campaigns with measurable ROI.
• Strong analytical skills, with the ability to interpret campaign data and provide strategic recommendations.
• Experience in keyword research, bid management, and performance optimization.
• Familiarity with A / B testing, audience segmentation, and remarketing strategies.
• Excellent communication skills and the ability to present complex data to clients clearly.
• Experience in healthcare marketing is an advantage, but not mandatory.

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