Campaign Strategy - Sr Mgr

Bounteous x Accolite is a premier end-to-end digital transformation consultancy dedicated to partnering with ambitious brands to create digital solutions for today’s complex challenges and tomorrow’s opportunities. With uncompromising standards for technical and domain expertise, we deliver innovative and strategic solutions in Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing.

Our Co-Innovation methodology is a unique engagement model designed to align interests and accelerate value creation. Our clients worldwide benefit from the skills and expertise of over 4,000+ expert team members across the Americas, APAC, and EMEA. By partnering with leading technology providers, we craft transformative digital experiences that enhance customer engagement and drive business success.

Roles

• Responsibilities :
• Partnering with Product Marketing, Segment Marketing, Customer Market Research, and internal and external SMEs to develop a deep understanding of enterprise and public sector customers, including key business challenges, their top operational objectives as well as their buying behaviors.
• Working with the segment teams, SMEs, and Marketing Intelligence to identify target accounts and highly propensed buyers.
• Designing and implementing innovative marketing campaigns tailored to engage and attract Public Sector & Enterprise customers, ensuring that they align with business objectives and brand values
• Develop an end-to-end customer journey with tactics and scoring to identify engaged customers and accounts and drive them to 1 : 1 sales engagement.
• Developing a content strategy for the entire buyer group, and all stages of the buying journey.
• Developing clear value propositions for each campaign that addresses customer pain points and showcases the solutions that help businesses solve those challenges.
• Utilizing SEO, SEM, email marketing, social media, webinars, content syndication, and other digital tools to optimize campaign reach and effectiveness
• Tracking and analyzing campaign and sales performance using key metrics to assess effectiveness and ROI. Adjusting strategies as necessary based on data-driven insights. Staying informed about market trends and competitor activities to anticipate shifts in the industry and adjust campaigns accordingly
• Regularly reporting results to Sales and Marketing leadership.

Bounteous x Accolite is proud to be an equal opportunity employer. Bounteous x Accolite does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law. Bounteous x Accolite is willing to sponsor eligible candidates for employment visas.

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