Brand Lead

Role Brand Lead

Job Level / Designation

M2, AGM

Function / Department

Circle Marketing

Location

TNC

Job Purpose

To lead the Brand Communication efforts for the circle namely brand health monitoring, product campaigns, events and sponsorship, in-market visibility to deliver best in class business results

Key Result Areas / Accountabilities

Brand health monitoring - Identify Circle business needs – consumer insights – develop quarterly calendar – Align & close Marketing head – share / align corporate + media SPOC

Budgets Management : Develop quarterly budgets plan – align marketing heads and Brand Communications Lead @Corporate - Monitor budgets - collate and share expenses with Corp media / circle Ops Leads

Circle Product Campaigns :

Develop product briefs from circles basis calendar - Convert product briefs to communication briefs – Align corporate SPOC - Share it with centralized Ogilvy – Creative output signoff from corporate SPOC- Develop GTM package basis corporate SPOC signoff & handover to circle execution team

Monitor & collate performance results for respective circle – share with corporate circle spoc

Corporate campaigns :

Align GTM plans for Circle basis circle budgets

Align corporate teams (circle + Media SPOC) - Deliver package to circle execution teams

Monitor & collate results for respective circle– share with corporate circle spoc

Retail & Trade Engagement : Smooth implementation of each signage campaign. Update and maintain retail signage database. Provide complete marketing support to existing and upcoming stores.

Circle Activation / events / sponsorships – Evaluate & Align & take budget approvals from corporate / media SPOC and supervise execution of same

In Market visibility : Monitor in market visibility execution through the Merchandiser App reports – highlight issues and lead mitigation plans

Internal Communication : Extend product / service related campaigns internally conceptualization & and execution employee events as per the brief of HR team

Lead PR plan for circle

Brand guidelines : Ensure all internal / external communication adheres to brand guidelines along with corporate brand SPOC

Quarterly reviews with the agencies on the work done and a competitive analysis to develop benchmarks and way forwards

Core Competencies, Knowledge, Experience

Strategic thinking and knowledge of fundamentals of brand building

Creative thinking

Collaboration

Process orientation

Analytical skills

Experience of 7-9 years in brand communications

Must have technical / professional qualifications

MBA in Marketing is preferred

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• . Vodafone Idea Limited (formerly Idea Cellular Limited)

An Aditya Birla Group & Vodafone partnership