Lead Generation Specialist - Real Estate

Job Title :

Lead Generation Specialist – Real Estate

Location :

Gurgaon (Gurugram), Haryana

CTC :

Up to ₹20 Lakhs per Annum

Experience : 5–10 years preferred

Industry :

Real Estate – Residential / Commercial

About the Role

We are looking for a highly driven and strategic

Lead Generation Specialist

with a strong background in the real estate sector. The ideal candidate will be responsible for planning, executing, and optimizing lead-generation initiatives across both

online and offline channels , ensuring a consistent pipeline of qualified prospects for the sales team.

Key Responsibilities

Online Lead Generation

Develop and manage performance marketing campaigns (Google Ads, Meta Ads, LinkedIn, PPC).

Optimize digital lead funnels, landing pages, and conversion paths.

Run targeted campaigns on real estate portals (MagicBricks, 99acres, Housing.com, NoBroker, etc.).

Manage social media outreach, email marketing, WhatsApp marketing, and remarketing campaigns.

Track lead quality, funnel performance, and cost-per-lead metrics using CRM tools.

Leverage SEO / SEM strategies for organic lead generation.

Offline Lead Generation

Execute on-ground activities such as events, property exhibitions, roadshows, site visits, and corporate activations.

Build relationships with real estate brokers, channel partners, IPCs, and local networks.

Identify and onboard new channel partners or referral agents.

Conduct local market research to identify new lead pockets and customer segments.

Skills & Qualifications

Proven experience (minimum 4–5 years) in

lead generation within the real estate sector .

Strong understanding of Gurgaon real estate market preferred.

Expertise in digital marketing tools, CRM systems (Salesforce, HubSpot, NoBrokerHood, etc.), and analytics.

Excellent communication, negotiation, and relationship-building skills.

Data-driven approach with strong analytical and reporting capabilities.

Ability to manage budgets, CPL targets, and performance metrics.

Key Competencies

High ownership and result orientation

Strong networking capabilities

Strategic planning & campaign management

Ability to work with cross-functional teams (Marketing, Sales, Channel Partners)

Problem-solving and market adaptability

Education

Bachelor’s degree in Marketing, Business Administration, or related field.

MBA / PGDM preferred but not mandatory.

Why Join Us?

Competitive compensation (up to ₹20 LPA)

Opportunity to work with a fast-growing real estate organization

High-growth role with strong autonomy and leadership scope

Exposure to both cutting-edge digital lead generation and strategic offline channels