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Social Beat - Strategic Planning Manager
Social Beat - Strategic Planning ManagerSocial Beat Digital Marketing LLP • Mumbai, India
Social Beat - Strategic Planning Manager

Social Beat - Strategic Planning Manager

Social Beat Digital Marketing LLP • Mumbai, India
15 days ago
Job description

Lead strategic thinking across key brands from understanding business objectives to delivering creative briefs that spark powerful ideas.

  • Partner closely with creative teams to ensure strategic alignment and conceptual excellence.
  • Decode audience behavior, cultural trends, and category insights to build compelling narratives and brand stories.
  • Craft brand and communication strategies, campaign architecture, and go-to-market approaches.
  • Evaluate creative work for strategic integrity and effectiveness before it reaches the client.
  • Collaborate across internal teams to create integrated brand experiences.
  • Present strategic recommendations and creative narratives with clarity and conviction to clients and internal stakeholders.
  • Mentor and guide junior strategists and team members.
  • Track performance and effectiveness of campaigns, providing actionable insights for optimization.

What Youll Bring :

  • 5 - 8 years of experience in strategic planning, creative strategy, or brand strategy (preferably in advertising, digital, or content agencies).
  • Strong understanding of brand positioning, consumer insighting, and communication frameworks.
  • Ability to translate complex business challenges into simple, inspiring creative directions.
  • Passion for creativity, culture, and storytelling across mediums digital, social, film, and beyond.
  • Confident communicator and persuasive presenter.
  • A curious mind always exploring new ideas, trends, and technologies shaping consumer behavior.
  • (ref : iimjobs.com)

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    Planning Manager • Mumbai, India

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