Site Analytics - Sr. Analyst

We are seeking a Technical Analyst with hands-on experience in Tealium IQ to join our team. In this role, you will be responsible for managing and optimizing the organization's digital analytics and tag management solutions. You will work closely with cross-functional teams to implement, troubleshoot, and enhance digital data collection across various digital properties, ensuring data accuracy and performance optimization.

Key Responsibilities :

• Tealium IQ Tag Management : Set up, configure, and maintain Tealium IQ implementations, including tag deployment, data layer management, and event tracking.
• Data Layer Management : Consult on the clients data layer across websites and mobile applications to ensure accurate data capture.
• Troubleshooting and Optimization : Diagnose and resolve issues related to tag execution, data collection, and page performance. Continuously optimize the tagging infrastructure for better performance.
• Collaboration with Development Teams : Work closely with front-end and back-end developers to ensure proper data layer and tag management integrations.
• Cross-functional Coordination : Collaborate with marketing, product, and analytics teams to understand tracking requirements and ensure the correct implementation of Tealium tags and third-party vendor tags.
• Quality Assurance : Conduct rigorous testing and validation to ensure the accuracy of implemented tags and tracking mechanisms.
• Reporting and Analysis : Utilize data collected through Tealium and other analytics platforms (e.g., Google Analytics, Adobe Analytics) to provide actionable insights and support data-driven decision-making.
• Taxonomy & Governance : Supporting the client with maintaining and implementing robust data taxonomies across media platforms, including UTM tagging.
• Documentation : Maintain up-to-date documentation on tag implementations, data layers, and processes for internal teams and stakeholders.

Required Qualifications :

Preferred Qualifications :

Soft Skills :

Location :

DGS India - Bengaluru - Manyata N1 Block

Brand : Merkle

Time Type : Full time

Contract Type :

Permanent Locations - DGS India - Bengaluru - Manyata N1 Block