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Head of Sales and Business Development

Head of Sales and Business Development

Empor MarcomIN
3 days ago
Job description

Salary : Competitive / Paid in Indian Rupee . INR / Annual Recommended Quick Links

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What You Should Know About This Job

Sales Head - B2B Marketing Solutions

Location : Noida, On-site.

Type : Full-Time

Experience : 10+ Years in B2B Sales & Marketing

About EMPOR

EMPOR is a leading B2B growth agency specializing in demand generation, audience acquisition, event marketing, and lead generation services for global enterprises. Our expertise spans End-to-End digital marketing, CXO roundtables, webinars, executive networking events, and high-impact lead generation campaigns.

We work with industry leaders like AWS, Salesforce et al., helping them achieve measurable results through strategic marketing programs. As we expand, we seek a Sales Head to lead business growth by selling B2B marketing solutions, events as a service, and lead generation services to IT and enterprise companies.

This role requires a strategic thinker with strong industry connections, deep B2B marketing acumen, and a go-getter attitude to close high-value marketing and event deals.

Key Responsibilities

1. Strategic Sales & Business Development

  • Develop and execute a sales strategy for B2B marketing solutions, event marketing services, and lead generation campaigns.
  • Create customized marketing and event solutions that align with client objectives for brand awareness, demand generation, and sales pipeline acceleration.
  • Build a strong sales pipeline with key B2B decision-makers, IT companies, and enterprise marketing heads.
  • 2. Selling Events as a Service to B2B & IT Companies

  • Position EMPOR's event marketing solutions (CXO roundtables, executive summits, networking events, and virtual events) as strategic engagement tools for IT and B2B enterprises.
  • Consult with clients on their event objectives, crafting custom event marketing strategies that drive audience acquisition and lead conversion.
  • Sell end-to-end event execution services, from concept to audience curation, content, logistics, and post-event engagement.
  • Ensure high attendance and ROI for client events through effective marketing and outreach strategies.
  • 3. Selling Lead Generation Services to B2B Enterprises

  • Sell lead generation campaigns and demand generation solutions that help IT and B2B companies drive high-quality leads.
  • Identify client pain points and provide tailored lead acquisition strategies, ensuring strong pipeline growth and measurable conversions.
  • Work closely with internal teams to develop data-driven lead generation strategies using digital marketing, email outreach, and targeted campaigns.
  • Ensure lead quality and conversion-focused approaches that maximize ROI for clients.
  • 4. Client Acquisition & Relationship Management

  • Identify, engage, and close deals with CMOs, Marketing Heads, and decision-makers across industries such as technology, finance, and SaaS.
  • Build and nurture long-term client relationships, ensuring repeat business and cross-selling opportunities across marketing, events, and lead generation.
  • 5. Marketing Innovation & Solution Development

  • Conceptualize innovative marketing, event, and lead generation solutionstailored to different industries and client goals.
  • Collaborate with the content and digital teams to develop high-value demand generation campaigns and event marketing strategies.
  • 6. Sales Pitches & High-Impact Presentations

  • Develop and present persuasive proposals showcasing EMPOR's expertise in event marketing, lead generation, and audience acquisition.
  • Utilize exceptional PowerPoint and storytelling skills to craft compelling sales presentations for high-value prospects.
  • Customize sales pitches for B2B marketing campaigns, digital lead generation, and event solutions.
  • 7. Market Expansion & Industry Engagement

  • Conduct market research to identify trends and proactively seize new business opportunities in B2B marketing, lead generation, and event marketing.
  • Represent EMPOR at industry conferences, networking events, and marketing summits to enhance brand visibility and generate leads.
  • 8. Extensive Travel & Client Engagement

  • Travel extensively for client meetings, sales presentations, and event marketing discussions.
  • Engage in face-to-face relationship building with senior marketing leaders to establish credibility and trust.
  • Key Result Areas (KRAs)

  • Revenue Growth : Meet and exceed sales targets for B2B marketing solutions, event marketing, and lead generation services.
  • New Client Acquisition : Secure high-value marketing, event, and lead generation contracts from B2B and IT enterprises.
  • Event Marketing Sales : Drive revenue growth through CXO roundtables, leadership events, and enterprise summits.
  • Lead Generation Sales : Increase adoption of lead generation services among B2B clients, driving pipeline acceleration for enterprises.
  • Audience Acquisition : Ensure strong pipeline of Audience gen campaigns and attendance growth and engagement for client events.
  • Client Retention & Upselling : Drive repeat business across EMPOR's B2B marketing, event marketing, and lead generation services.
  • Key Performance Indicators (KPIs)

  • Sales Target Achievement : Meet or exceed quarterly revenue goals across marketing, event services, and lead generation.
  • Lead Generation Sales Revenue : Increase lead gen-driven revenue by 50% year-over-year through strategic sales efforts.
  • Event Sales Revenue : Increase event-driven revenue by 70% year-over-year through high-value deals.
  • Lead Conversion Rate : Achieve 30%+ conversion from leads to closed deals.
  • Client Retention : Maintain a 90%+ client satisfaction score, ensuring repeat business.
  • Presentation & Pitch Success Rate : Secure positive client feedback on 90%+ of sales pitches.
  • Ideal Candidate Profile

    Skills & Expertise :

  • Proven track record in selling B2B marketing solutions, event marketing services, and lead generation campaigns to IT and enterprise clients (Minimum of 10 years in B2B sales and marketing).
  • Strong network of CMOs, Marketing Heads, and Enterprise Decision-Makers in B2B and IT sectors.
  • Expertise in high-touch, engagement-driven event marketing for demand generation and brand building.
  • Exceptional PowerPoint and storytelling skills to craft high-quality, persuasive sales presentations.
  • Experience in negotiating sponsorship deals and strategic event partnerships.
  • Willingness to travel extensively to pitch solutions and engage with clients as well as for client events.
  • Qualities :

  • Go-Getter Attitude : Relentless drive to generate new business and grow EMPOR's B2B marketing, event marketing, and lead generation services.
  • Strategic Thinker : Ability to position event marketing and lead generation as high-value sales & branding strategies.
  • Creative & Marketing-Savvy : Ability to ideate and pitch unique, innovative event and demand generation solutions for B2B and IT enterprises.
  • Strong Communicator : Confident in high-stakes negotiations with C-level executives.
  • Self-Starter : Comfortable working independently, managing multiple deals, and owning revenue targets.
  • What We Offer

  • High-Impact Role : Directly contribute to EMPOR's growth in B2B marketing, event solutions, and lead generation services.
  • Opportunity to Sell Premium Marketing & Event Services : Work with top global brands on exclusive, high-end business marketing solutions.
  • Networking & Travel Opportunities : Direct engagement with leading B2B marketing decision-makers.
  • Performance-Based Incentives : Competitive salary with lucrative commissions on event and lead generation sales.
  • Collaborative & Innovative Culture : Work with a team that values creativity, execution, and results.
  • If you are a dynamic sales leader passionate about B2B marketing, selling events as a service, and lead generation, we want you on our team!

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